ROE Visual, a privately owned company headquartered in China, was founded in 2006. The company employs approximately 130 individuals and reported $259.0M in revenue as of 2024, operating as a tier 1 media tech buyer. It specializes in digital signage and professional display solutions, providing a range of LED screens, LED walls, and LED display products for applications including film, XR stages, virtual production, AV integration, and live events.
ROE Visual will power the virtual production stage at Cannes Next 2026, offering practical guidance for cinematographers and virtual production supervisors, alongside real-world case studies to illustrate workflows and production efficiencies. The company will also host the dedicated VP Pavilion, the "VP Village," at Cannes’ innovation hub, providing an immersive, hands-on virtual production environment for cinematographers, studio leaders, and creatives. On April 21, the company released a guide detailing industry-standard technical protocols for LED volume maintenance, noting that its Black Pearl and Ruby platforms, engineered for controlled indoor conditions, are utilized in virtual production studios. Earlier, on April 15, ROE Visual partnered with Brompton Technology and Unit1 Studio, an independent producer of avatar concerts. This collaboration harnesses Brompton’s Tessera LED processing platform and ROE Visual’s high-resolution LED screens to advance developments in VFX and AI-enhanced CGI, enabling the creation of realistic avatars of human artists for concert experiences.
ROE Visual offers 3 products in the pro AV industry. ROE Visual's product portfolio comprises of digital signage and professional display and pro AV controls and infrastructure.
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ROE Visual's revenues were less than $500M in 2024. Caretta Research has split ROE Visual's revenue into 3 different product categories, the largest of which is lED displays. For full access to ROE Visual's revenue breakdown subscribe to Caretta Portal.
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ROE Visual's customers primarily consist of broadcast television and radio and telecoms companies. Examples of ROE Visual's customers include Viacom, BBC and Sky Group. ROE Visual has partners like LMG.
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