Salsa Sound, a privately owned company based in the UK, was founded in 2017 and employs approximately 10 individuals. The company specializes in Broadcast Media Production and Distribution, developing technologies to enhance the experience of live sports broadcast for viewers.
Salsa Sound, which develops technologies using AI and DSP methods to enhance live sports broadcast audio, renewed its Bronze sponsorship of SVG Europe on September 29, 2026. Previously, on November 11, 2025, Salsa Sound participated in an SVG Europe Audio discussion on artificial intelligence in sports broadcasting at the Sports Audio Summit 2025, alongside OBS and the University of Darmstadt. Earlier that year, on August 19, 2025, the company had renewed its Bronze sponsorship with SVG Europe. This followed an August 4, 2025 announcement that Salsa Sound would release new audio products, including MIXaiR 4.0, at IBC2025.
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