San Francisco 49ers, also known as the San Francisco Forty-Niners and nicknamed the Niners, is a privately owned entity headquartered in the United States. Founded in 1946, the organization operates with an estimated 920 employees and reported $680.0M in revenue as of 2023, functioning as a tier 1 media tech buyer. Its main product is spectator sports. The company operates as a professional American football team based in the San Francisco Bay Area, competing in the National Football League (NFL) as a member of the league's National Football Conference (NFC) West division. The team plays its home games at Levi's Stadium in Santa Clara, California, located 38 miles (61 km) southeast of San Francisco. The team is named after the prospectors who arrived in Northern California in the 1849 Gold Rush.

2023 Revenue

Founded

1946

Headcount

1,119

Headquarters

United States

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On October 8, 2026, Ramp finalized a multi-year partnership with the San Francisco 49ers, positioning the finance platform as a key back-office provider and a brand presence at Levi’s Stadium. This agreement also includes collaborative efforts to engage and support local Bay Area businesses, targeting fans, finance leaders, and the broader business community. Earlier, on October 1, 2026, the 49ers signed wide receiver Brandin Cooks from their practice squad to the active roster. In related personnel changes, the team signed wide receiver Malik Turner to the practice squad and released receiver KhaDarel Hodge following an injury settlement.

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San Francisco 49ers offers 4 products in the media and telecoms services and sports industries. San Francisco 49ers's product portfolio comprises of sports tickets, merchandise and sponsorship and search, social, and retail media.
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San Francisco 49ers's revenues were less than $1B in 2023. Caretta Research has split San Francisco 49ers's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to San Francisco 49ers's revenue breakdown subscribe to Caretta Portal.
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Examples of San Francisco 49ers's suppliers include Gradient Sports, ANC and NetApp.

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