Scala, a privately owned company headquartered in the US near Philadelphia, PA, was founded in 1987. As a STRATACACHE company, it employs approximately 370 individuals and reported $20.4M in revenue as of 2025. The company specializes in providing solutions for creating audience engagement experiences by connecting networks of digital signs, kiosks, mobile devices, websites, and Internet-connected devices. Scala offers a platform that enables marketers, retailers, and innovators to create and centrally manage the deployment of these digital experiences, while retaining the flexibility to rapidly adapt to local business conditions and audience preferences in real time. With 30 years of experience entertaining, informing, and educating audiences, Scala supports customizable solutions and its network of partners and developers located in more than 90 countries drives over 500,000 screens worldwide.
On October 1, 2026, Scala, a Bellevue-based startup offering an AI operating system for contact centers and customer operations, appointed former Amazon leader Asic Demberel as its chief technology officer. Previously, on September 29, Swedish digital signage software company Vertiseit unified its recently expanded portfolio by merging its two partner-only CMS businesses, Dise and Scala, under a single global Scala brand. This announcement followed Vertiseit's subsidiary Dise finalizing its acquisition of digital signage company Scala on June 1, 2026. The integration leveraged Scala's nearly 40 years of heritage in digital signage software, global reach, and strong brand recognition among partners, retailers, and across the industry.
Scala offers 2 products in the pro AV industry. Scala's product portfolio comprises of digital signage and professional display.
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Scala's revenues were less than $25M in 2025. Caretta Research has split Scala's revenue into 2 different product categories, the largest of which is signage Content Management System (CMS). For full access to Scala's revenue breakdown subscribe to Caretta Portal.
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Scala's customers primarily consist of physical retail, food and Beverage Services and manufacturing companies. Examples of Scala's customers include Heineken, Carrefour and The LEGO Group.
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