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Screen6
Inactive
http://www.screen6.io
https://www.linkedin.com/company/screen6/
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Founded
2012
Headcount
2
Headquarters
Netherlands
Primary Segment
Advertising Services
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Privately Owned
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Feb
26th
2026
16:50
B2B Tag
Samba: Essentials, Utilities Tally Most Ad Impressions in 2nd-Half 2025
TV ad impressions in the second half of 2025 shifted away from discretionary categories to infrastructure and essentials, with utilities climbing 48%, insurance rising 18% and pharma growing 12% in impressions, according to a new report from ad data and measurement firm Samba TV.
TVTechnology
Feb
19th
2026
16:25
Awards and Recognitions
‘The Pitt’ Tops the Streaming List for the First Time | Charts
HBO Max clearly knows how to make a hit show. Titles like “The Penguin,” “House of the Dragon,” “The White Lotus,” “The Last of Us” and “A Knight of the Seven Kingdoms” have all been the subject of pop culture discourse and enjoyed stays at the top of the Samba TV weekly Wrap Report streaming chart.
Yahoo
Feb
17th
2026
18:30
Big Data/Analytics
Super Bowl LX by the Numbers: What Data Reveals About TV’s Biggest Night
Super Bowl LX delivered drama on the field, in the ad breaks, and in the data. The Seattle Seahawks dominated the New England Patriots in what many described as a one-sided affair, while a new wave of AI-powered brands rewrote the rules of Super Bowl advertising.
Samba TV
Feb
12th
2026
18:30
Emerging Tech, B2B Tag
Samba TV can't avoid US claims over data harvesting, plaintiffs argue
( February 13, 2026, 23:31 GMT | Official Statement) -- MLex Summary: Plaintiffs accusing Samba TV of secretly harvesting and monetizing identifiable video-viewing data without consent told a US federal judge that the company’s motion to dismiss describes a different complaint from the one filed.
MLex
Feb
10th
2026
18:51
B2B Tag
Super Bowl Ratings: Nielsen vs. Samba TV – How Are Viewership Numbers Measured?
4 The Super Bowl Audience Puzzle: How Nielsen and Samba TV Are Reshaping TV Measurement The recent Super Bowl LX, featuring the Seattle Seahawks’ victory over the Novel England Patriots, wasn’t just a sporting event. it was a battleground for audience measurement.
Newsy Today
Feb
10th
2026
10:25
Samba TV: U.S. Household Super Bowl LX, Halftime Show Viewership Declined by Double Digits
Erik Gruenwedel Super Bowl LX and the controversial halftime show featuring Puerto Rican performer Bad Bunny singing in Spanish may not have totally resonated with viewers. New data from Samba TV found that 13% fewer U.S. households watched the Seattle Seahawks defeat the New England Patriots 29-13.
Media Play News
Feb
9th
2026
18:30
Samba TV Data Shows Sharp Halftime Dropoff as Millions Tune Out Bad Bunny During Super Bowl – [your]NEWS
Nearly half of U.S. households watching the Super Bowl did not stay for Bad Bunny’s halftime performance, according to household-level data released by Samba TV. By yourNEWS Media Newsroom Almost half of the U.S. households that tuned in to the Super Bowl did not watch the halftime show headlined by Bad Bunny, according to new viewership data released by Samba TV, highlighting a significant drop-off during one of the game’s most anticipated segments.
yourNEWS
Jan
8th
2026
10:43
Partnerships and Alliances, Artificial Intelligence, B2B Tag
Subjective Selects Samba TV Data To Power Actionable & Curated CTV Advertising
Subjective , an AI-native curation platform transforming for agencies and brands to activate connected TV (CTV), announced a new partnership with Samba TV , a global provider of AI-driven media intelligence, to power its real-time decisioning engine, Ethos, with Samba’s proprietary media intelligence.
TVNewsCheck
Jan
8th
2026
02:03
Emerging Tech
Samba TV: 'Stranger Things' Tops Weekly Streaming Viewership Through Dec. 28
John Latchem Netflix’s “Stranger Things” returned to the top spot on Samba TV’s list of top streaming programs for the week of Dec. 22-28. The series rose six spots from the previous week due to the second installment of the fifth and final season becoming available Dec.
Media Play News
Jan
7th
2026
08:35
Partnerships and Alliances, Emerging Tech, B2B Tag
Subjective Selects Samba TV Data to Power Actionable and Curated CTV Advertising
SAN FRANCISCO, Jan. 07, 2026 (GLOBE NEWSWIRE) -- Subjective , the AI-native curation platform transforming how agencies and brands activate connected TV (CTV), today announced a new partnership with Samba TV , the global leader in AI-driven media intelligence, to power its real-time decisioning engine, Ethos, with Samba’s proprietary media intelligence.
Associated Press
Jan
7th
2026
03:30
Emerging Tech, B2B Tag
Subjective Selects Samba TV Data to Power Actionable and Curated CTV Advertising
Subjective , the AI-native curation platform transforming how agencies and brands activate connected TV (CTV), today announced a new partnership with Samba TV , the global leader in AI-driven media intelligence, to power its real-time decisioning engine, Ethos, with Samba’s proprietary media intelligence.■
StreetInsider
Jan
6th
2026
13:00
B2B Tag
2026 Pharmaceutical Industry Insights
As we enter 2026, pharmaceutical advertising is undergoing a fundamental transformation. Pharma TV ad spend dropped 12% year-over-year, as brands shift toward precision targeting and audiences now cluster into distinct behavioral groups. Today's pharmaceutical marketers face a new reality: reaching the right patient matters more than reaching the most patients.
Samba TV
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Analyst insight reports
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AV broadcast: learning from the best
Understanding personalisation and recommendation
Post-NAB Show 2025 review
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