Samba TV partnered with MediaTek on September 4, 2025, to launch Samba AI™ with MiraAware, an AI solution providing real-time contextual intelligence for connected TVs. This partnership was also announced in a separate press release. New research, conducted with Samba TV and Insighten, compared ad loads across linear and BVOD platforms. On September 3, 2025, SBS highlighted the effectiveness of media spending on its network during its SBS Upfront 2026 event. Separately, a report noted a 9% year-over-year decrease in travel ad spending and fewer households planning domestic trips, indicating a tightening market.
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