Selkirk Sport, also known as Selkirk Sport - We Are Pickleball, is a privately owned company headquartered in the United States. Founded in 2014, it employs approximately 160 individuals. Categorized as a tier 1 media tech buyer, the company operates as an American sporting goods manufacturer specializing in the design, research, and production of high-performance pickleball equipment, apparel, and footwear. Originating in Coeur d'Alene, Idaho, and named after the adjacent Selkirk Mountain range, the company pioneered several structural shifts in the industry, including introducing the first manufacturer-backed limited lifetime warranties for composite and graphite paddles. Selkirk Sport manages a multi-tiered brand architecture, encompassing its flagship elite line, the entry-level SLK by Selkirk range, and Selkirk LABS, an independent, crowdsourced research and development division that utilizes public beta-testing to pilot experimental paddle aerodynamics and core materials. Backed by institutional investment from firms such as Bluestone Equity Partners, the organization sustains a nationwide footprint through an extensive network of thousands of brand ambassadors, a dedicated education program via Selkirk Academy, and a roster of sponsored professional athletes.
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