Selkirk Sport

Selkirk Sport, also known as Selkirk Sport - We Are Pickleball, is a Privately Owned US-headquartered company founded in 2014, with approximately 160 employees. The company reported $116.1M in revenue as of 2024. Operating in broadcast television and radio, it functions as a tier 1 media tech buyer. The company specializes in the design, research, and production of high-performance pickleball equipment, apparel, and footwear. Founded by brothers Rob and Mike Barnes alongside their father, Jim Barnes, it is headquartered in Coeur d'Alene, Idaho, and named after the adjacent Selkirk Mountain range. Selkirk pioneered structural shifts in the industry, including introducing manufacturer-backed limited lifetime warranties for composite and graphite paddles. The company manages a multi-tiered brand architecture, encompassing its flagship elite line, the entry-level SLK by Selkirk range, and Selkirk LABS, an independent, crowdsourced research and development division that utilizes public beta-testing to pilot experimental paddle aerodynamics and core materials. Backed by institutional investment from firms such as Bluestone Equity Partners, the organization sustains a nationwide footprint through a network of thousands of brand ambassadors, a dedicated education program via Selkirk Academy, and a roster of sponsored professional athletes.