Showforce Services Ltd, a privately owned company headquartered in the United Arab Emirates, was founded in 1991 and employs approximately 310 individuals. The company specializes in providing event support-services, offering experienced personnel to the entertainment industry. With operational offices in the UK, UAE, and Qatar, Showforce Services provides services for venues, film, television, theatre, live events, ceremonies, and major public events. It delivers turnkey solutions consistently, maintaining high service standards, multi-faceted skill sets, and adherence to health and safety protocols across locations. Showforce provides crewing services for clients including Imagination, Cameron Macintosh, ITV, Amazon, and BBC. The company regularly supports events and productions such as X Factor, Cisco Live, Geneva Motor Show, Red Bull Air Race, The Voice, Creamfields, Wimbledon, Barclaycard Presents British Summer Time, and London Fashion Week. Additionally, Showforce has supported numerous global sporting events, including The Olympics Opening and Closing Ceremonies in Athens 2004, London 2012, and Rio 2016; the Asian Games; FIFA World Cup Club Championships; the 2015 European Games; the 2017 Islamic Games in Baku; the Commonwealth Games 2014 in Glasgow; the Socchi Winter Olympics 2014; and the World Handball Championships in Doha.
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