Shure

Shure

https://www.shure.com/en-US
https://www.linkedin.com/company/shure-incorporated/

Shure, a privately owned company headquartered in the US, was founded in 1925, employs approximately 2,190 individuals, and reported $630.0M in revenue as of 2024. The company specializes in Pro AV audio and conferencing solutions, providing wired and wireless microphones, networked audio systems and signal processors, conferencing and discussion systems, and earphones and headphones.

2024 Revenue

Founded

1925

Headcount

2,185

Headquarters

US

Primary Segment

Pro AV audio and conferencing

Ownership

Privately Owned

Deployments

57

News Summary:

On March 6, 2026, Shure was announced as the exclusive headline partner for InfoComm 2026, which is scheduled for June 13-19 at the Las Vegas Convention Center, with exhibits running from June 17-19. As a company marking 100 years, Shure will assume an expanded role in shaping the onsite experience. Previously, on March 4, 2026, Shure introduced the MVX2U Gen 2, a compact single-channel digital audio interface. This new device connects XLR microphones directly to smartphones, tablets, and desktops via USB-C, enabling professional recording capabilities for mobile workflows without requiring external preamplifiers or additional power sources.

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Shure offers 11 products in the media and telecoms services, pro AV and media tech industries. Shure's product portfolio comprises of consumer electronics, audio, pro AV controls and infrastructure and pro AV audio and conferencing.

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Shure's revenues were less than $1B in 2024. Caretta Research has split Shure's revenue into 12 different product categories, the largest of which is pro AV wireless studio microphones. For full access to Shure's revenue breakdown subscribe to Caretta Portal.

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Mar

13th

2026

04:38

Events, Emerging Tech, B2B Tag

Bad Bunny Delivers Hands-Free Halftime Performance at Super Bowl LX With New Shure SM39 Headset

The spectacle of Super Bowl LX, held on the field of Levi's Stadium in Santa Clara, CA required more than just athletic prowess and a massive production. Behind the scenes, a critical and often under appreciated element ensures that every cheer, every call, and every musical note reaches millions of viewers worldwide: reliable, high-quality audio.

Music Connection

Mar

13th

2026

02:53

The quiet convergence reshaping pro audio

Professional audio has always been central to AV installations and live events. But until relatively recently, it often sat apart from the wider system architecture. In many cases, audio was made up of its own ‘islands’ – a front-of-house (FOH) desk driving the main PA in a concert setting, a separate processing chain for distributed sound, standalone control for conferencing or paging.

Installation International

Mar

12th

2026

07:03

Events, Emerging Tech, B2B Tag

Shure delivers audio across Super Bowl LX — TPi

From the stadium to millions of viewers around the world, Shure wireless technology again played a critical role at the Super Bowl, featuring the audio leader’s newest innovations, including the SM39 Headset Microphone.

Total Production International

Mar

10th

2026

14:46

Events, Emerging Tech, B2B Tag

Shure Audio Solutions Deliver Super Bowl Win

CHICAGO—Wireless technology from Shure once again played a critical role at the Super Bowl with its newest innovations with the company’s SM39 headset microphone contributing the overall success of the production. In totality, Shure solutions delivered reliable, high-quality audio across every facet of the broadcast, live entertainment and fan experience.

Mar

9th

2026

20:27

New Offerings, Emerging Tech, B2B Tag

NAMM 2026 Product Roundup — CX Network

ADAMSON Adamson introduced two new MILAN-ready networking audio products: MS8.2 Network Switch and USB Milan Bridge. Designed to simplify connectivity of audio networking while maintaining uncompromising performance, these new additions expand Adamson’s ecosystem with flexible, reliable tools tailored for live sound and installed applications.

CX Network Australia

Mar

8th

2026

18:30

Emerging Tech, B2B Tag

Collaboration Requires Good Tools, But A Lot Else Besides

Six years after the Covid-19 pandemic gave a sharp boost to the more flexible working practices that many had long been advocating there are suggestions that the revolution in how and where work is done might not have been completed just yet.

Mar

7th

2026

18:30

New Offerings, Emerging Tech, B2B Tag

The next generation audio interface Shure MVX2U Gen 2

Shure announced the MVX2U Gen 2 Digital Audio Interface, a compact single-channel solution that makes professional recording easier than ever for streamers, podcasters, and creators using XLR microphones. Building on the original MVX2U, the Gen 2 model adds more advanced, onboard digital audio processing, controllable through the MOTIV desktop and mobile apps across iOS, Android, and desktop devices.

Mar

6th

2026

04:00

Events, Emerging Tech, B2B Tag

Shure named headline partner for InfoComm 2026

Shure has been announced as the exclusive headline partner for InfoComm 2026, which takes place at the Las Vegas Convention Center from 13-19 June, with exhibits running from 17-19 June.

Installation International

Mar

5th

2026

09:21

Emerging Tech, B2B Tag

Road Test: Shure Digital Wireless Ecosystem

In professional audio production, wireless microphone systems are often judged not by how they perform in ideal conditions, but by how they behave when everything works against them. Radio frequency (RF) congestion, structural interference, dense digital traffic, and demanding live production schedules quickly separate dependable tools from theoretical systems.

Mar

5th

2026

04:25

Events, Emerging Tech, B2B Tag

InfoComm 2026 to Feature Shure as Headline Partner

LAS VEGAS – InfoComm 2026, set for June 13-19 at the Las Vegas Convention Center, will take place with Shure as the Headline Partner. As such, Shure, which is marking 100 years, will play an expanded role in shaping the onsite experience.

Mar

4th

2026

19:30

Emerging Tech, B2B Tag

Shure MVX2U Gen 2

Shure MVX2U Gen 2: Overview Amplify your sound with the Shure MVX2U Gen 2, a compact XLR-to-USB-C interface that lets you record or stream from any XLR microphone on desktop or mobile devices. Works with your XLR mic: Connect dynamic or condenser mics and keep your sound consistent across a laptop, phone, or tablet.

Mar

4th

2026

05:28

New Offerings, Emerging Tech, B2B Tag

Shure’s MVX2U Gen 2 brings studio quality sound wherever you are

Shure has introduced the MVX2U Gen 2, a compact single-channel digital audio interface that connects XLR microphones directly to smartphones, tablets, and desktops via USB-C. The MVX2U Gen 2 can, according to Shure, bring professional recording capability to mobile workflows without requiring external preamps or additional power sources.

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