Shure

Shure

https://www.shure.com/en-US
https://www.linkedin.com/company/shure-incorporated/

Shure, a privately owned US company founded in 1925, manufactures and sells audio equipment. Employing approximately 2060 people, the company's product portfolio includes wired and wireless microphones, networked audio systems, signal processors, conferencing and discussion systems, and earphones and headphones. Its primary focus is professional audio-visual (Pro AV) and conferencing solutions. In 2023, Shure's revenue was less than $1 billion.

2023 Revenue

Founded

1925

Headcount

2,051

Headquarters

US

Primary Segment

Pro AV audio and conferencing

Ownership

Privately Owned

Deployments

53

News Summary:

Shure's wireless audio technology was used in the 2025 MTV Video Music Awards broadcast on CBS and Paramount+, setting a record for viewership and engagement (September 18, 2025). A white paper was released detailing the features and design of the MXA920 Ceiling Array Microphone, initially launched in 2022. Shure's Tyler Troutman discussed how AV technology can improve communication and collaboration in the modern workplace, addressing challenges posed by low-quality audio and poor connections. The company announced the DCA901 Planar Array Microphone, designed for sports studio and live event production, aiming to improve audio capture for broadcast. Finally, Shure appointed AVITdirect as the online retail partner for its IntelliMix Room Kits, providing customers with easier access to integrated audio and video conferencing solutions.

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Shure offers 11 products in the pro AV, media and telecoms services and media tech industries. Shure's product portfolio comprises of consumer electronics, audio, pro AV controls and infrastructure and pro AV audio and conferencing.

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Shure's revenues were less than $1B in 2023. Caretta Research has split Shure's revenue into 12 different product categories, the largest of which is pro AV wireless studio microphones. For full access to Shure's revenue breakdown subscribe to Caretta Portal.

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Dec

12th

2025

23:30

The legendary "podcaster mic" finally has a cheaper version for gamers

There are a ton of gaming-centric microphones on the market. However, you just don’t get the same level of recording quality that comes from a specialist audio brand that knows what it’s doing. And few brands in the world of microphones are as respected or as trusted as Shure.

Dec

11th

2025

06:59

Partnerships and Alliances, Emerging Tech, B2B Tag

The Sophistication of Meeting Rooms in the Present Era

[Translated] Jakarta, VIVA – Meeting rooms have evolved from mere gathering spaces to centers of collaboration that are fully automated and responsive.

Dec

10th

2025

06:51

New Offerings, B2B Tag

ISE insights: James Hill, Shure

How many times have you attended ISE, and in what capacity? I’ve been attending ISE for the last decade as part of Shure. ISE is an extraordinary platform to connect with partners, customers and industry friends.

Installation International

Dec

9th

2025

18:30

Shure Amplifies Audio for 59th Annual CMA Awards

At the 59th Annual CMA Awards, held at Bridgestone Arena in Nashville, Shure microphones and wireless systems delivered the audio. This year’s production team relied heavily on Shure Axient Digital Wireless and PSM 1000 in-ear monitoring systems to deliver sound to the crowd, artists, and those tuning in to the broadcast around the world.

Sports Video Group

Dec

8th

2025

22:37

Shure Takes Center Stage at CMAs, Latin Grammys

Bad Bunny (l.) performs with Wester Aldarondo (c.) and Lorén Aldarondo of Chuwi onstage during the 26th Annual Latin Grammy Awards at the MGM Grand Garden Arena on Nov. 13. LAS VEGAS and NASHVILLE, Tenn.—Shure technology played a critical role during the broadcast productions of the 59th Annual CMA Awards at the Bridgestone Arena in Nashville and the 2025 Latin Grammy Awards at the MGM Grand Garden Arena in Las Vegas.

Dec

8th

2025

11:18

Shure systems deployed at Latin Grammy and CMA awards

Audio manufacturer's Axient Digital wireless systems and PSM in-ear monitoring chosen to power performances at major music events in Las Vegas and Nashville Shure wireless microphone and in-ear monitoring systems were deployed at the 2025 Latin Grammy Awards, held at the MGM Grand Garden Arena in Las Vegas, and the 59th Annual CMA (Country Music Association) Awards in Nashville.

Installation International

Dec

8th

2025

04:25

Shure Reinforces Presence in Country Music During CMA Awards 2025

[Translated] The tradition of country music returned to dominate the Bridgestone Arena stage during the CMA Awards 2025, in an edition marked by the strong presence of Shure's audio systems.

Panorama Audiovisual Brazil

Dec

5th

2025

17:29

Emerging Tech, B2B Tag

Streamline Scalable AI Collaboration with AVI-SPL and Shure IntelliMix Rooms

Discover how Shure IntelliMix Room Kits enable consistent, scalable Microsoft Teams Rooms for enterprise-grade collaboration. Simplify Collaboration with AI-Ready, Scalable Meeting Spaces Meeting spaces have changed. Teams expect seamless, intelligent collaboration. IT needs scalable systems that are easy to deploy and manage.

Dec

5th

2025

08:30

Dynamic Vs Condenser Cardioid Microphones: Which Is Better For Studio Recording?

Sam Ash Dynamic Vs Condenser Cardioid Microphones: Which Is Better For Studio Recording? ID: 729990 Recording in your spare bedroom or basement? You might think condenser microphones are always better for studio work, but the Shure SM7B's popularity among professionals proves dynamic mics can deliver superior results in untreated spaces.

Dec

3rd

2025

18:30

Artificial Intelligence, B2B Tag

work-smart-not-hard

Last October, Adam Bootle’s, Shure UK’s UC Sales Manager, and Richard Warner’s, Zoom UK’s Technical Sales Architect, gave a practical session at UCX London that got the crowds in. The AV & Future Workspaces stage area was so packed, there was no standing room left.

Dec

3rd

2025

00:00

Dynamic Cardioid Microphone For Sound Isolation & Studio Recording Announced

Sam Ash has restocked its inventory with the Shure SM57 dynamic cardioid microphone, which the company says is ideal for sound isolation in studio recordings.Hicksville, United States, December 3, 2025 /PressCable/ -- The Shure SM57 microphone, which is renowned throughout the music industry for its sound production quality, is now once again available on Sam Ash’s online store as part of the company’s most recent inventory update.

Dec

3rd

2025

00:00

New Offerings, B2B Tag

Dynamic Cardioid Microphone For Sound Isolation & Studio Recording Announced

Sam Ash has restocked its inventory with the Shure SM57 dynamic cardioid microphone, which the company says is ideal for sound isolation in studio recordings.Hicksville, United States, December 3, 2025 /PressCable/ -- The Shure SM57 microphone, which is renowned throughout the music industry for its sound production quality, is now once again available on Sam Ash’s online store as part of the company’s most recent inventory update.

Example Customers

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