Shure

Shure

https://www.shure.com/en-US
https://www.linkedin.com/company/shure-incorporated/

Shure is a Privately Owned company, headquartered in the US. Founded in 1925, the company has approximately 2,190 employees and reported $630.0M in revenue as of 2024. Specializing in Pro AV audio and conferencing, the company provides wired and wireless microphones, networked audio systems and signal processors, conferencing and discussion systems, and earphones and headphones.

2024 Revenue

Founded

1925

Headcount

2,185

Headquarters

US

Primary Segment

Pro AV audio and conferencing

Ownership

Privately Owned

Deployments

57

News Summary:

On March 13, 2026, Bad Bunny utilized the new Shure SM39 Headset for a hands-free halftime performance at Super Bowl LX held at Levi's Stadium, ensuring reliable, high-quality audio reached millions of viewers. This followed Shure wireless technology playing a critical role at Super Bowl LX, delivering reliable high-quality audio across the broadcast, live entertainment, and fan experience. Earlier, on March 10, 2026, Shure's wireless technology, including its newest innovations like the SM39 headset microphone, contributed to the overall success of the production.

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Shure offers 11 products in the pro AV, media tech and media and telecoms services industries. Shure's product portfolio comprises of pro AV audio and conferencing, consumer electronics, audio and pro AV controls and infrastructure.

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Shure's revenues were less than $1B in 2024. Caretta Research has split Shure's revenue into 12 different product categories, the largest of which is pro AV wireless studio microphones. For full access to Shure's revenue breakdown subscribe to Caretta Portal.

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Mar

17th

2026

14:49

Events, Emerging Tech, B2B Tag

Shure Delivers Exceptional Audio During Super Bowl LX

Latin America. From the stadium to millions of spectators around the world, Shure wireless technology once again played a pivotal role in the Super Bowl, showcasing the latest innovations from the audio leader, including the SM39 headset microphone.

AVI Latin American

Mar

16th

2026

10:05

Artificial Intelligence, B2B Tag

The overlooked driver of digital transformation: How clear audio unlocks adoption

Workplace transformation efforts often fail not because of technology, but because they overlook the human element. Trust depends on clear communication. In hybrid work, while video may help people feel connected, nothing matters more than the ability to hear—and understand—what everyone has to say.

Mar

15th

2026

18:30

Events, Emerging Tech, B2B Tag

Shure: Susy Liem on Advancing Conference Room Audio for the Hybrid Workplace, Podcast

Susy Liem, AVP of Product Management for Conferencing at Shure, spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect conference about how organizations are rethinking conference room audio to better support hybrid collaboration.

Telecom Reseller

Mar

15th

2026

18:30

Events, Emerging Tech, B2B Tag

Shure: Susy Leim on Advancing Conference Room Audio for the Hybrid Workplace, Podcast

Susy Leim, AVP of Product Management for Conferencing at Shure, spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect conference about how organizations are rethinking conference room audio to better support hybrid collaboration.

Telecom Reseller

Mar

13th

2026

04:38

Events, Emerging Tech, B2B Tag

Bad Bunny Delivers Hands-Free Halftime Performance at Super Bowl LX With New Shure SM39 Headset

The spectacle of Super Bowl LX, held on the field of Levi's Stadium in Santa Clara, CA required more than just athletic prowess and a massive production. Behind the scenes, a critical and often under appreciated element ensures that every cheer, every call, and every musical note reaches millions of viewers worldwide: reliable, high-quality audio.

Music Connection

Mar

13th

2026

02:53

The quiet convergence reshaping pro audio

Professional audio has always been central to AV installations and live events. But until relatively recently, it often sat apart from the wider system architecture. In many cases, audio was made up of its own ‘islands’ – a front-of-house (FOH) desk driving the main PA in a concert setting, a separate processing chain for distributed sound, standalone control for conferencing or paging.

Installation International

Mar

12th

2026

07:03

Events, Emerging Tech, B2B Tag

Shure delivers audio across Super Bowl LX — TPi

From the stadium to millions of viewers around the world, Shure wireless technology again played a critical role at the Super Bowl, featuring the audio leader’s newest innovations, including the SM39 Headset Microphone.

Total Production International

Mar

10th

2026

14:46

Events, Emerging Tech, B2B Tag

Shure Audio Solutions Deliver Super Bowl Win

CHICAGO—Wireless technology from Shure once again played a critical role at the Super Bowl with its newest innovations with the company’s SM39 headset microphone contributing the overall success of the production. In totality, Shure solutions delivered reliable, high-quality audio across every facet of the broadcast, live entertainment and fan experience.

Mar

9th

2026

20:27

New Offerings, Emerging Tech, B2B Tag

NAMM 2026 Product Roundup — CX Network

ADAMSON Adamson introduced two new MILAN-ready networking audio products: MS8.2 Network Switch and USB Milan Bridge. Designed to simplify connectivity of audio networking while maintaining uncompromising performance, these new additions expand Adamson’s ecosystem with flexible, reliable tools tailored for live sound and installed applications.

CX Network Australia

Mar

8th

2026

18:30

Emerging Tech, B2B Tag

Collaboration Requires Good Tools, But A Lot Else Besides

Six years after the Covid-19 pandemic gave a sharp boost to the more flexible working practices that many had long been advocating there are suggestions that the revolution in how and where work is done might not have been completed just yet.

Mar

7th

2026

18:30

New Offerings, Emerging Tech, B2B Tag

The next generation audio interface Shure MVX2U Gen 2

Shure announced the MVX2U Gen 2 Digital Audio Interface, a compact single-channel solution that makes professional recording easier than ever for streamers, podcasters, and creators using XLR microphones. Building on the original MVX2U, the Gen 2 model adds more advanced, onboard digital audio processing, controllable through the MOTIV desktop and mobile apps across iOS, Android, and desktop devices.

Mar

6th

2026

04:00

Events, Emerging Tech, B2B Tag

Shure named headline partner for InfoComm 2026

Shure has been announced as the exclusive headline partner for InfoComm 2026, which takes place at the Las Vegas Convention Center from 13-19 June, with exhibits running from 17-19 June.

Installation International

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