SIDEARM Sports, a privately owned company founded in 1996 and headquartered in the US, provides internet publishing services. As of 2023, it employs approximately 100 people and focuses on sports technology, fan engagement, and video streaming for its clients.
On August 21, 2025, SIDEARM Sports announced a new partnership with Nota, an enterprise AI platform. East Carolina University's Department of Athletics partnered with SIDEARM Sports to redesign its athletic website. The redesign uses SIDEARM Sports' latest software version, which focuses on stability, performance, and fan experience. A separate announcement details a partnership between Learfield and USC Athletics, focusing on revenue generation using Learfield's Fanbase platform; SIDEARM Sports was not involved in this partnership.
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