SIDEARM Sports, a privately owned company headquartered in the US, was founded in 1996 and employs approximately 100 individuals. The company specializes in Internet Publishing, functioning as a sports technology company focused on fan engagement and video streaming.
Washington and Lee University's Department of Athletics Communications revamped generalssports.com with SIDEARM Sports, launching a redesigned website on March 2, 2026, to streamline athletic information for its community. Previously, on January 8, 2026, Emporia State Athletics unveiled a redesigned esuhornets.com and an ESU Hornets App, offering new ways for fans to connect with their teams. This followed Saint Mary's Athletics' debut of its newly redesigned website in partnership with SIDEARM Sports on October 6, 2025, its first since 2021, which included updated SIDEARM features such as story templates, schedule layouts, and video highlights to enhance the visitor experience across platforms.
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