SIDEARM Sports, a privately owned company headquartered in the US, was founded in 1996 and employs approximately 100 individuals. The company specializes in Internet Publishing, functioning as a sports technology company focused on fan engagement and video streaming.
On August 21, 2025, SIDEARM Sports announced a new partnership with Nota, an enterprise AI platform. East Carolina University's Department of Athletics partnered with SIDEARM Sports to redesign its athletic website. The redesign uses SIDEARM Sports' latest software version, which focuses on stability, performance, and fan experience. A separate announcement details a partnership between Learfield and USC Athletics, focusing on revenue generation using Learfield's Fanbase platform; SIDEARM Sports was not involved in this partnership.
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