Equativ announced a strategic partnership with Trainline on September 16, 2025, integrating Trainline's in-app and web display inventory into Equativ's Maestro platform. This collaboration provides access to 27 million active European travelers. Separately, Equativ released consumer research, "The Impact Of AI On The Consumer’s Browsing Behaviour," exploring how consumers interact with AI platforms. The research indicates that consumers increasingly use AI for product discovery, answers, and summarization, particularly younger demographics. Another study surveyed 4000 consumers in North America and Europe regarding AI usage habits, expectations, and its impact on online behavior and advertising views.
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