Smart Adserver

Smart AdserverInactive

https://smartadserver.com/

Revenue

Founded

2001

Headcount

300

Headquarters

France

Primary Segment

-

Ownership

Privately Owned

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Feb

17th

2026

18:30

Pioneered in Japan: Lei Zhang — Equativ

Over the past fifteen years, digital marketing in Japan has seen consistent evolution, driven by pioneers who have continually expanded what’s achievable. Their dedication to improving digital advertising for consumers, brands, agencies, and publishers alike is an inspiration to all.

Feb

9th

2026

18:30

Muted Viewing Is the New Normal: What Coinbase’s Super Bowl Ad Gets Right — Equativ

This year's Super Bowl didn’t just give us a halftime show; it offered a masterclass in the silent screen. Back in 2022, Coinbase broke the internet with a bouncing QR code Super Bowl ad (which happened to be a moment that coincided with us launching our first CTV QR enhancement).

Feb

9th

2026

18:30

Artificial Intelligence, B2B Tag

What Is Ad Context Protocol (AdCP) and How Is It Shaping Programmatic? — Equativ

AdCP: Breaking the Operational Bottleneck in Digital Advertising For the past decade, the digital advertising ecosystem has been defined by the incredible speed and scale of real-time bidding. OpenRTB revolutionized our industry, moving us from manual insertion orders to automated, millisecond-level auctions.

Feb

1st

2026

07:07

The Class of 2026: 10 Rising Ad Tech Stars

Meet the visionaries rebuilding the open web with transparency, ownership, and human-centric innovation. When we first broke into ad tech, the industry felt like a different world. It was the era of the “big personality.” If you had a wide network and could win over a room at a CES after-party, you were golden.

Jan

31st

2026

15:07

North 2026 — Equativ

Meet us at MAD//North and step into a connected ecosystem where advertisers and publishers thrive, powered by cutting-edge curation, attention-boosting formats, and sustainable media practices. All built with one thing in mind: a respectful, high-quality user experience.

Jan

25th

2026

13:00

Management Changes, Emerging Tech, B2B Tag

Jackie Stevenson appointed Strategic Advisor to Equativ Board, strengthening the link between creative intelligence and modern media systems — Equativ

‍Jackie Stevenson brings more than two decades of leadership across creative, media, data, and technology, with a career spanning agency entrepreneurship, holding company growth leadership, and board-level advisory roles. In her new position, she will support Equativ’s long-term strategy as it continues to build media infrastructure designed for effectiveness, relevance, and human-centred performance.

Jan

23rd

2026

00:53

One to One Monaco 2026 — Equativ

Meet us at One to One Monico and step into a connected ecosystem where advertisers and publishers thrive, powered by cutting-edge curation, attention-boosting formats, and sustainable media practices. All built with one thing in mind: a respectful, high-quality user experience.

Jan

21st

2026

18:30

The Power Shift Toward Video in Retail Media — Equativ

The buzz around video in retail media has been growing for years, but the data we collected for our recent presentation at the Programmatic Spain event in Madrid made one thing unmistakably clear: video is redefining how retailers, brands, and adtech player think about impact.

Jan

14th

2026

21:30

Management Changes, Emerging Tech, B2B Tag

Estel Peris is the New Demand Sales Director of Equativ Spain

[Translated] The independent advertising platform Equativ announces the incorporation of Estel Peris as the new Demand Sales Director, Spain.This appointment is part of the company's global expansion phase and aims to strengthen Equativ's presence in

Dircomfidencial

Jan

14th

2026

13:04

IAB ALM 2026 — Equativ

The future of digital media begins at IAB ALM 2026, where the Equativ team will join industry leaders, innovators, and visionaries in Palm Springs, February 1–3, for impactful conversations, fireside chats, and forward-looking breakouts defining what’s next for the industry.

Jan

12th

2026

18:30

Artificial Intelligence

CES 2026 Panel Recap: How Cultural Intelligence Shapes Ethical and Inclusive AI — Equativ

At CES 2026 in Las Vegas, the Female Quotient Lounge returned to kick off the year with a series of conversations about the future of technology. One of the highlights was a panel on culturally aware AI and privacy-first approaches, featuring Shi Shi, Director of Data Science at Equativ, Jackie Stevenson, Global Chief Strategy and Innovation Officer at M+C Saatchi Group, Nell Daly, founder of Revenge Capital, and Caitlin Keating, journalist and co-founder of Wise Fool Films.

Jan

10th

2026

00:25

Equativ ScreenXperience 2026 — Equativ

[Translated] Prepare yourself for a night that will redefine what it means to experience a brand in entertainment.

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Analyst insight reports

Behind the news - emerging trends in news production technology and workflows

Understanding personalisation and recommendation

How digital signage, retail media and programmatic are fueling the DOOH growth

Retaining subscribers beyond 2025

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