Smart AdserverInactive

https://smartadserver.com/

Revenue

Founded

2001

Headcount

300

Headquarters

France

Primary Segment

Ownership

Privately Owned

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Jul

8th

2026

03:57

New Offerings, Emerging Tech

European Media Marketplace aims to grow budget share for trusted media

The European Media Marketplace, which launched earlier this week, promises a single point of entry to European ‘open web’ audiences using vast swathes of first-party data from companies like Experian, lastminute.com and Vinted. The aim is to make it as easy to buy on the ‘open web’ as it is to spend on social media and video-sharing platforms like YouTube.

The Media Leader France

Jul

7th

2026

01:30

New Offerings, Emerging Tech

European ad network set to take on US giants

Advertisers, agencies and publishers who want to activate campaigns and connect across Europe’s premium open web have been given a significant boost with the launch of a major ad platform, which also aims to challenge to domination of US tech giants across the region.

Decision Marketing

Jul

7th

2026

01:30

New Offerings, Emerging Tech

European ad network set to take on US giants

Decision Marketing

Jul

6th

2026

07:16

Emerging Tech

Launch of Europe’s premium digital ecosystem

[London, July 7, 2026] – A coalition of leading European media owners, data companies, telcos, retailers, marketplaces and advertising technology partners today announced the launch of the European Media Marketplace, a new initiative designed to transform how advertisers, agencies and publishers activate campaigns and connect across Europe’s premium open web.

European Business Magazine

Jul

2nd

2026

14:45

Events, Emerging Tech, B2B Tag

Optimism on the Croisette: AI, the Open Web, and Programmatic Advertising with Equativ's Michael Lehman

The mood at Cannes 2026 is complicated — rosé in one hand, existential dread in the other. AdExchanger Editorial Director Sara Sluis sat down with Michael Lehman, President, Americas of Equativ, aboard the company’s yacht to cut through the noise.

AdExchanger

Jul

2nd

2026

01:00

B2B Tag

Testing Culture: How Growth Shapes What You Stand For — Equativ

For the seventh year in a row, Equativ has received the HappyIndex®AtWork Platinum accreditation from ChooseMyCompany, with consistent Top 10 rankings globally and in France, and even the #1 global spot in previous years. We're proud of that track record.

Equativ

Jun

17th

2026

10:30

Partnerships and Alliances, Emerging Tech, Artificial Intelligence

Chalice AI, Equativ Advance Containerized AI Curation and Activation Across the Open Internet

Key Takeaways: Chalice AI and Equativ are integrating containerized AI bidding models into Equativ’s platform, enabling real-time impression scoring, bid optimization, and outcome-based media buying. The partnership supports more open, interoperable programmatic infrastructure through the IAB Tech Lab’s ARTF framework, helping advertisers avoid platform lock-in.

Demand Gen Report

Jun

15th

2026

06:50

Partnerships and Alliances, New Offerings, Emerging Tech, Artificial Intelligence

Equativ‑SofiaPulse AI Creative Platform Launch

Equativ teams with SofiaPulse to launch AI‑powered creative intelligence platform for programmatic ads, a partnership that promises to tighten the link between data‑driven media buying and dynamic creative production across the open web. What the partnership delivers Equativ, a leading independent omnichannel media platform, announced a strategic integration with SofiaPulse, an AI‑driven creative infrastructure startup.

Adtechedge

Jun

12th

2026

07:07

Partnerships and Alliances, Emerging Tech, Artificial Intelligence

Equativ Announces Partnership with SofiaPulse

Martech Vibe

Jun

10th

2026

13:34

Partnerships and Alliances, Emerging Tech, Artificial Intelligence, B2B Tag

Equativ and SofiaPulse Partner to Bring Creative Intelligence to Omnichannel Advertising

NEW YORK — June 10, 2026 — As creative becomes one of the most important drivers of media performance, advertisers are under growing pressure to deliver more relevant, personalized, and effective ad experiences across increasingly fragmented channels.

Roastbrief US

Jun

10th

2026

05:08

Partnerships and Alliances, Emerging Tech, Artificial Intelligence, B2B Tag

Equativ and SofiaPulse Partner to Bring Creative Intelligence to Omnichannel Advertising

NEW YORK, June 10, 2026 (GLOBE NEWSWIRE) -- As creative becomes one of the most important drivers of media performance, advertisers are under growing pressure to deliver more relevant, personalized, and effective ad experiences across increasingly fragmented channels.

StreetInsider

Jun

5th

2026

01:00

B2B Tag

Your guide to suply side platforms and specialized companies

Ever since the first ad was displayed in 1994, the programmatic industry has enjoyed a rapid increase in new tech and processes to help publishers monetize their websites and mobile apps. The first tools publishers used to sell their available ad space were ad networks.

Analysis

Data

Analysis

Data

Smart AdserverInactive

Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Example Suppliers

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