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Smart Adserver
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https://smartadserver.com/
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Founded
2001
Headcount
300
Headquarters
France
Primary Segment
Other
Ownership
Privately Owned
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Aug
14th
2026
07:53
Emerging Tech, Hiring, Bulk Hiring
The Talent Signal: Who's hiring in streaming?
Today's issue features twenty-five active roles (as of publishing) spanning engineering, product, sales, marketing, research, content, and client solutions. Have a role you think we should feature? Email news@stateofstreaming.com Engineering & Technical 1.
Stateofstreaming
Aug
7th
2026
06:30
School Shopper Journey — Equativ
Back-to-school used to follow a predictable playbook: flood the market in August, lead with heavy discounts, and call it a season. But in 2026, the brands and retailers winning the seasonal rush are navigating a much more complex reality.
Equativ
Aug
5th
2026
06:30
Emerging Tech, B2B Tag
The 2026 Guide to CTV Ad Formats, Specs & Enhancements — Equativ
CTV ad formats have evolved far beyond the 30-second pre-roll spot, giving advertisers a growing toolkit of standard, interactive, and enhanced creative options that directly shape how campaigns perform on connected TV. U.S. CTV ad spend reached $33.35 billion in 2025, up 16% year-over-year, with format innovation as one of the clearest drivers of that growth.
Equativ
Aug
5th
2026
06:30
Emerging Tech, B2B Tag
10+ Best Publisher Ad Server Software to Elevate Your CPMs & Growth in 2026
Google Ad Manager is an industry-leading ad server that unifies your sales channels and demand sources into a single platform. It allows you to manage direct deals alongside programmatic auctions to ensure you get the highest possible value for every impression.
Nerdisa
Jul
24th
2026
06:30
Emerging Tech, Artificial Intelligence, B2B Tag
How leaders from Mediaplus, Equativ, and Truthset build lasting AI foundations
While every company across every vertical rushes toward AI implementation, the conversation around AI adoption is often secondary, trampled by promises of expediency, transformation, and ROI. We recently sat down with four AI leaders who prioritize adoption over acquisition, people over process.
Akkio
Jul
20th
2026
06:30
B2B Tag, Marketing and Promotional Activities
CTV Measurement Explained: KPIs & Attribution — Equativ
CTV measurement remains one of the most pressing priorities in digital advertising. U.S. CTV ad spending is forecast to reach $37.70 billion this year, up from $33.35 billion in 2025, a roughly 13% year-over-year increase, according to eMarketer.
Equativ
Jul
13th
2026
03:33
New Offerings, Marketing and Promotional Activities, New Offerings
European media, telecom groups launch unified ad marketplace
A coalition of major European media owners, telecom operators, data firms and adtech companies has launched the European Media Marketplace, a joint initiative aimed at streamlining digital advertising across the region and reducing fragmentation in media buying. Founding members include Deutsche Telekom's T Advertising Solutions, Equativ, Experian, Orange Advertising, Vodafone, Virgin Media O2, Adevinta units leboncoin and Kleinanzeigen, as well as Vinted and lastminute.com.
Telecompaper
Jul
11th
2026
23:47
New Offerings, Emerging Tech, Digital Transformation Initiatives, Marketing and Promotional Activities, New Offerings
Ten European media groups launch ad marketplace against 80% Google grip
A coalition of ten European media owners, telecommunications operators, retailers and advertising technology companies announced on July 7, 2026 the launch of the European Media Marketplace, an advertising framework intended to connect premium publishers, first-party data and AI-powered activation into a single buying point for advertisers working across the continent.
PPC Land
Jul
9th
2026
09:52
Emerging Tech, Artificial Intelligence, B2B Tag
How Containerization Is Reshaping the Programmatic Supply Chain with inPowered AI and Equativ
For years, algorithmic decisioning lived on the buy side — inside DSPs that only ever saw a fraction of available inventory. Containerization changes that, moving custom AI decisioning models directly into SSP environments and reshaping the programmatic supply chain in the process.
AdExchanger
Jul
8th
2026
03:57
New Offerings, Emerging Tech
European Media Marketplace aims to grow budget share for trusted media
The European Media Marketplace, which launched earlier this week, promises a single point of entry to European ‘open web’ audiences using vast swathes of first-party data from companies like Experian, lastminute.com and Vinted. The aim is to make it as easy to buy on the ‘open web’ as it is to spend on social media and video-sharing platforms like YouTube.
The Media Leader France
Jul
7th
2026
01:30
New Offerings, Emerging Tech
European ad network set to take on US giants
Advertisers, agencies and publishers who want to activate campaigns and connect across Europe’s premium open web have been given a significant boost with the launch of a major ad platform, which also aims to challenge to domination of US tech giants across the region.
Decision Marketing
Jul
7th
2026
01:30
New Offerings, Emerging Tech
European ad network set to take on US giants
Advertisers, agencies and publishers who want to activate campaigns and connect across Europe’s premium open web have been given a significant boost with the launch of a major ad platform, which also aims to challenge to domination of US tech giants across the region.
Decision Marketing
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Analyst insight reports
Cloud production trends NAB report
The dynamics of localisation
Understanding European sports broadcasting
Trendspotting: sports content in 2025 and beyond
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