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Smart Adserver
Inactive
https://smartadserver.com/
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Founded
2001
Headcount
300
Headquarters
France
Primary Segment
-
Ownership
Privately Owned
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Apr
7th
2026
01:08
Emerging Tech, B2B Tag
Equativ helps advertisers reclaim viewer attention with Creative Enhancements
Research-backed capabilities deliver high-performing ads at scale PARIS, April 07, 2026 (GLOBE NEWSWIRE) -- Equativ, the leading independent media platform, has integrated its proprietary Creative Enhancements into Maestro by Equativ . Backed by years of behavioral, cognitive, and media research, Equativ’s Enhancements has successfully powered thousands of campaigns, delivering greater attention and performance for advertisers.
StreetInsider
Apr
6th
2026
23:46
Emerging Tech, B2B Tag
Equativ helps advertisers reclaim viewer attention with Creative Enhancements
PARIS, April 07, 2026 (GLOBE NEWSWIRE) -- Equativ, the leading independent media platform, has integrated its proprietary Creative Enhancements into Maestro by Equativ . Backed by years of behavioral, cognitive, and media research, Equativ’s Enhancements has successfully powered thousands of campaigns, delivering greater attention and performance for advertisers.
SMB in Action
Apr
5th
2026
18:30
B2B Tag
Centric Design Is The Key To Ad Performance in 2026 — Equativ
In a world of muted video, endless scrolling, and split-screen attention, the ads that perform best aren’t the ones that appear most often; they’re the ones people immediately understand. Visibility alone no longer guarantees impact; a screen isn’t a mind, and appearing on it doesn’t mean your message is received.
Equativ
Mar
11th
2026
03:03
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Equativ
Feb
25th
2026
18:30
Emerging Tech, B2B Tag
7: Meet the Infrastructure & Security Team — Equativ
At Equativ, our IT Infrastructure and Security team works behind the scenes to keep everything running smoothly. I like to describe our role as the invisible exoskeleton of the company, providing the automated muscle and protective armor that allow R&D teams to move faster and operate independently.
Equativ
Feb
17th
2026
18:30
B2B Tag
Pioneered in Japan: Lei Zhang — Equativ
Over the past fifteen years, digital marketing in Japan has seen consistent evolution, driven by pioneers who have continually expanded what’s achievable. Their dedication to improving digital advertising for consumers, brands, agencies, and publishers alike is an inspiration to all.
Equativ
Feb
9th
2026
18:30
Emerging Tech
Muted Viewing Is the New Normal: What Coinbase’s Super Bowl Ad Gets Right — Equativ
This year's Super Bowl didn’t just give us a halftime show; it offered a masterclass in the silent screen. Back in 2022, Coinbase broke the internet with a bouncing QR code Super Bowl ad (which happened to be a moment that coincided with us launching our first CTV QR enhancement).
Equativ
Feb
9th
2026
18:30
Artificial Intelligence, B2B Tag
What Is Ad Context Protocol (AdCP) and How Is It Shaping Programmatic? — Equativ
AdCP: Breaking the Operational Bottleneck in Digital Advertising For the past decade, the digital advertising ecosystem has been defined by the incredible speed and scale of real-time bidding. OpenRTB revolutionized our industry, moving us from manual insertion orders to automated, millisecond-level auctions.
Equativ
Feb
1st
2026
07:07
Emerging Tech
The Class of 2026: 10 Rising Ad Tech Stars
Meet the visionaries rebuilding the open web with transparency, ownership, and human-centric innovation. When we first broke into ad tech, the industry felt like a different world. It was the era of the “big personality.” If you had a wide network and could win over a room at a CES after-party, you were golden.
Brave IO
Jan
31st
2026
15:07
ESG, B2B Tag
North 2026 — Equativ
Meet us at MAD//North and step into a connected ecosystem where advertisers and publishers thrive, powered by cutting-edge curation, attention-boosting formats, and sustainable media practices. All built with one thing in mind: a respectful, high-quality user experience.
Equativ
Jan
25th
2026
13:00
Management Changes, Emerging Tech, B2B Tag
Jackie Stevenson appointed Strategic Advisor to Equativ Board, strengthening the link between creative intelligence and modern media systems — Equativ
Jackie Stevenson brings more than two decades of leadership across creative, media, data, and technology, with a career spanning agency entrepreneurship, holding company growth leadership, and board-level advisory roles. In her new position, she will support Equativ’s long-term strategy as it continues to build media infrastructure designed for effectiveness, relevance, and human-centred performance.
Equativ
Jan
23rd
2026
00:53
B2B Tag
One to One Monaco 2026 — Equativ
Meet us at One to One Monico and step into a connected ecosystem where advertisers and publishers thrive, powered by cutting-edge curation, attention-boosting formats, and sustainable media practices. All built with one thing in mind: a respectful, high-quality user experience.
Equativ
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