Southworks, a privately owned UK-based company founded in 2003, provides IT services and IT consulting. Employing approximately 210 people, the company focuses on outsourced software development, primarily serving startups, scaling businesses, and larger enterprises. Their services emphasize nearshore development models with fixed pricing, short-term contracts, and alignment with client time zones.
Southworks participated in the IBC 2024 conference in Amsterdam from September 13-16, 2024, exhibiting at booth W4332 for the first time. The company showcased three AI solutions designed for storytellers, editors, and media teams, focusing on improving media workflows. Additionally, Southworks developed a proof of concept, "Betting with OpenAI," which uses Azure OpenAI's GPT to integrate artificial intelligence into sports betting, potentially replacing or supplementing traditional mathematical models to improve pricing and market generation. The company noted the changing media landscape, characterized by faster production cycles, increasing demand for personalized content, and evolving revenue models.
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