Spark - Brighter Thinking is a privately owned UK-based marketing agency founded in 1968. Specializing in design services, the company employs approximately 140 people as of 2023.
Spark - Brighter Thinking reported on several issues affecting their industry. In 2021, consumers demand both visually appealing products and environmentally friendly packaging. The company aims to strike a balance between aesthetics and sustainability. Additionally, the trend of reducing the number of agencies working on a brand's campaign has led to siloed agencies and limited collaboration. This, combined with the challenges of remote work, creates administrative burdens and technical obstacles for marketing teams. Furthermore, the rapid growth of mobile retail, projected to reach $3.56 trillion in global sales, poses challenges for brands struggling to keep up with this evolving landscape. Lastly, the company noted the impact of environmental concerns on cutting-edge technology, as exemplified by Elon Musk's reversal of Tesla's acceptance of Bitcoin payments due to climate change worries.
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Spark - Brighter Thinking offers products in the ad tech industry. Spark - Brighter Thinking's product portfolio comprises of advertising, marketing, media agencies.
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Spark - Brighter Thinking's revenues were less than $25M in 2023. All the revenue comes from advertising, marketing, media agencies.
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