Spark - Brighter Thinking is a privately owned marketing agency founded in 1968 and headquartered in the UK. The company has a team of 140 employees and provides a range of services, including brand strategy, creative design, digital marketing, and public relations. Spark - Brighter Thinking has worked with a variety of clients, including major corporations, small businesses, and non-profit organizations. The company has received numerous awards for its work, including the Queen's Award for Enterprise in 2018.
Spark - Brighter Thinking reported on several issues affecting their industry. In 2021, consumers demand both visually appealing products and environmentally friendly packaging. The company aims to strike a balance between aesthetics and sustainability. Additionally, the trend of reducing the number of agencies working on a brand's campaign has led to siloed agencies and limited collaboration. This, combined with the challenges of remote work, creates administrative burdens and technical obstacles for marketing teams. Furthermore, the rapid growth of mobile retail, projected to reach $3.56 trillion in global sales, poses challenges for brands struggling to keep up with this evolving landscape. Lastly, the company noted the impact of environmental concerns on cutting-edge technology, as exemplified by Elon Musk's reversal of Tesla's acceptance of Bitcoin payments due to climate change worries.
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