Sportian, previously known as LaLiga Tech and LALIGA GROUP INTERNATIONAL, is a privately owned Spanish technology company founded in 2014. Employing approximately 260 people, it specializes in developing conferencing, e-commerce, and customer journey technologies primarily for the sports industry. Its services encompass OTT streaming, league and team management systems, data management, and security solutions. Sportian serves as the internal technology provider for LaLiga, the Spanish football league, while also offering its services to external clients. In 2023, the company's revenue was below $100 million. Globant and LaLiga are listed as parent companies.

2023 Revenue

Founded

2014

Headcount

252

Headquarters

Spain

Primary Segment

Conferencing, ecommerce and customer journey technology

Ownership

Privately Owned

Deployments

34

News Summary:

Sportian, Globant's sports division, partnered with Lega Serie A on August 26th, 2025, to combat online sports piracy using AI-powered tools. The partnership's first-year results showed significant progress in protecting content against global piracy. Separately, Sportian also partnered with the Saudi Pro League (SPL) on May 12th, 2025, to implement a Competition Management Solution. This digital ecosystem uses AI and data analysis to streamline tasks, reduce human error, and allow competition staff to focus on innovation. Reports indicate that 59% of people in the United Kingdom reported watching pirated material during the first quarter of 2025.

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Sportian offers 8 products in the ad tech, connectivity and cloud, enterprise tech and media tech industries. Sportian's product portfolio comprises of ad measurement and verification, content security, conferencing, ecommerce and customer journey technology, video business systems, sports tech, enterprise cloud and marketer and agency technology.
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Sportian's revenues were less than $100M in 2023. Caretta Research has split Sportian's revenue into 8 different product categories, the largest of which is customer journey mapping and orchestration. For full access to Sportian's revenue breakdown subscribe to Caretta Portal.
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Sportian's customers primarily consist of telecoms and government Administration companies. Examples of Sportian's customers include Tigo, Spanish Ministry of Culture and Sports and Indecopi.

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