Sportian

https://www.sportian.com/
https://www.linkedin.com/company/sportian/

Sportian, also known as LALIGA GROUP INTERNATIONAL, La Liga Tech, or laliga tech, is a privately owned company headquartered in Spain. Founded in 2014, with approximately 260 employees, the company reported $81.6M in revenue as of 2024. Its parent companies are Globant and LaLiga. As a tier 2 media tech buyer, Sportian's main product is ad measurement and verification. The company specializes in sports-related capabilities, functioning as a technology provider for areas including OTT streaming, league and team management, data, and security. It operates as the in-house technology provider for Spain's football league operator LaLiga, and also serves as an independent supplier.

2024 Revenue

Founded

2021

Headcount

252

Headquarters

Spain

Primary Segment

Sports tech

Ownership

Privately Owned

Deployments

News Summary:

On June 11, 2026, US Head Coach Mauricio Pochettino selected Globant's Coaching Platform Sportian Performance for team analytics and real-time decision-making, utilizing its advanced match data, video, and AI-powered insights. This follows news from January 8, 2026, when LALIGA presented the results of a pilot project developed during the 2024/25 season. The project, stemming from an agreement with Globant, confirmed the impact of AI adoption on operational efficiency, work quality, and employee confidence, which motivated the design of an organizational transformation plan.

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Sportian offers 16 products in the ad tech and services, media tech, connectivity and cloud and telecoms tech industries. Sportian's product portfolio comprises of enterprise cloud, sports tech, advertising, marketing, media agencies, enterprise and telecoms software and content security.

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Sportian's revenues were less than $100M in 2024. Caretta Research has split Sportian's revenue into 9 different product categories, the largest of which is fan engagement tools and platforms. For full access to Sportian's revenue breakdown subscribe to Caretta Portal.

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Jun

11th

2026

01:00

Partnerships and Alliances, Emerging Tech, Artificial Intelligence, B2B Tag

US Head Coach Mauricio Pochettino chooses Globant's Coaching Platform, Sportian Performance, for team analytics and real-time decision-making

US Head Coach Mauricio Pochettino chooses Globant's Coaching Platform, Sportian Performance, for team analytics and real-time decision-making The platform provides advanced match data, video and AI-powered insights in a single location to help with match

AI Magazine

Feb

3rd

2026

07:36

B2B Tag

Real Betis Smart Venue Case Study

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Sportian

Feb

3rd

2026

07:36

B2B Tag

Atresmedia Case Study

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Sportian

Jan

13th

2026

07:37

Emerging Tech, B2B Tag

Better Engagement and Sponsor ROI

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Sportian

Jan

8th

2026

08:09

AI agents and computational thinking: the new working paradigm at LALIGA

Following the announcement of the plan and the agreement with Globant, the organisation is now presenting the results of the pilot project developed during the 2024/25 season, whose data confirmed the real impact of AI adoption on operational efficiency, improved work quality and increased employee confidence, and motivated the design of the organisational transformation plan.

Laliga

Jan

6th

2026

07:55

B2B Tag

Real Valladolid Digital Fan Enagement Case Study

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Sportian

Jan

6th

2026

07:55

B2B Tag

Tomateros de Culiacan Case Study

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Sportian

Jan

6th

2026

07:55

Lega Serie A Piracy Protection Case Study

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Sportian

Dec

30th

2025

07:42

B2B Tag

Streaming and Fan Engagement

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Sportian

Dec

30th

2025

07:42

B2B Tag

LALIGA Data & AI Case Study

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Sportian

Dec

30th

2025

07:42

B2B Tag

LALIGA Competition Management Case Study

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Sportian

Dec

19th

2025

18:30

Euroleague, Sportian unite against pirates

The European basketball organiser announced this week the partnership to combat piracy through artificial intelligence solutions that will detect and remove illegal broadcasts on IPTV, the web and apps, strengthening its international audiovisual offering. The collaboration with Sportian involves the adoption of Piracy Guard services, a technology developed from LALIGA's experience, enabling Euroleague Basketball to automatically detect, report and remove illegal retransmissions of its competitions across multiple digital environments.

Inside The Games

Sportian's customers primarily consist of spectator Sports, telecoms and motorsports and cycling companies. Examples of Sportian's customers include Tigo (Millicom), FIA Formula One World Championship and U.S. Soccer Federation. Sportian has suppliers like Media Excel.

Analysis

Data

Analysis

Data

Sportian

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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