Sportian, formerly known as LaLiga Tech, is a privately owned Spanish technology company founded in 2014. Headquartered in Spain, it employs around 210 people and generated approximately $50 million in revenue in 2023. The company specializes in providing sports-related technology solutions, including OTT streaming, league and team management, data analytics, and security. Sportian operates as the in-house technology provider for Spain's football league operator, LaLiga, while also offering its services to other sports organizations and businesses as an independent supplier. The company is owned by Globant and LaLiga.

2023 Revenue

Founded

2014

Headcount

206

Headquarters

Spain

Primary Segment

Conferencing, ecommerce and customer journey technology

Ownership

Privately Owned

Deployments

27

News Summary:

Sportian, formerly known as LaLiga Tech, a joint venture between the Spanish soccer league and Globant, announced its rebranding on [date]. The move involves consolidating its fan experience performance data and end-to-end organization management products. Founded in 2021, Sportian aims to become a prominent provider of sports technology and digital services in the industry. Recently, Sportian secured an AI deal with Microsoft, expanding their collaboration beyond soccer to include basketball, rugby, and tennis. This partnership seeks to leverage Azure OpenAI Service in sports news broadcasting. Additionally, Globant and LaLiga Tech are working with Microsoft to drive AI-powered transformation across various sports domains.

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Sportian offers 8 products in the ad tech, connectivity and cloud, media tech and enterprise tech industries. Sportian's product portfolio comprises of conferencing, ecommerce and customer journey technology, sports tech, ad measurement and verification, marketer and agency technology, user experience and devices, video business systems, content security and enterprise cloud.
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Sportian's revenues were less than $100M in 2023. Caretta Research has split Sportian's revenue into 8 different product categories, the largest of which is customer journey mapping and orchestration. For full access to Sportian's revenue breakdown subscribe to Caretta Portal.
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Sportian's customers primarily consist of pay TV services companies. Examples of Sportian's customers include Tigo, Indecopi and Spanish Ministry of Culture and Sports.

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