Sports Data Labs is a privately owned company, a subsidiary of Aser Ventures, headquartered in the US. Founded in 2015, it employs approximately 10 individuals. The company provides information services, specializing in the collection, analysis, and distribution of real-time human data from sensors, sensing systems, and other data sources. It leverages patented and proprietary technologies and artificial intelligence to transform collected data into metrics, insights, and predictions for various real-time and on-demand use cases. Sports Data Labs empowers individuals to collect, control, and distribute their personal data and offers data acquisition and monetization solutions for buyers and sellers of personal data through its proprietary Human Data Marketplace™. Operating as a certified Minority Business Enterprise (MBE), the company serves professional sports through Sports Data Labs and the digital health ecosystem via Human Data Labs.