Sportsman, a privately owned company headquartered in the United Kingdom, was founded in 2017 and operates with approximately 40 employees. Functioning as a tier 1 media tech buyer, the company specializes in media and TV services. It operates as a digital publication focused on sports, publishing sports journalism and live streaming specific rugby competitions within the UK.

2024 Revenue

Founded

2017

Headcount

38

Headquarters

United Kingdom

Primary Segment

Media and TV services

Ownership

Privately Owned

News Summary:

On July 31, 2026, Betfred announced it will close 132 betting shops and cut over 600 jobs nationwide, with closures expected to begin in September. The Warrington-based operator stated the decision, which reduces its estate to under 1,100 locations and represents just over 10% of its total, stems from the impact of remote duty hikes, wage inflation, and broader economic pressures making it "impossible" to trade with a full estate. Chief Executive Jo Whittaker noted the company "tried hard to protect" all its sites from closures. This move, following a consultation period, marks one of the betting sector’s largest restructuring rounds in recent years, accelerating the contraction of Britain’s high street gambling industry amidst mounting tax costs and a challenging economic backdrop.

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Sportsman offers products in the media and telecoms services industry. Sportsman's product portfolio comprises of media and TV services.
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Sportsman's revenues were less than $25M in 2024. All the revenue comes from video streaming.
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Sportsman currently holds broadcasting rights for sports competitions including rugby league.

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