Sportsman is a privately owned UK-based digital sports publication founded in 2017. Employing approximately 40 people, the company generates less than $25 million in annual revenue (as of 2023). Its primary offerings include online sports journalism and live streaming of select rugby matches within the UK.
Betfred unveiled a refreshed brand identity on an unspecified date, with a planned rollout across all platforms over the next 12 months. A partnership between talkSPORT and Betfred was announced to bring unspecified content. Betfred's online casino offers over 2000 games, although the website's navigation is considered less user-friendly than some competitors. Betfred previously operated the sportsbook at a Virgin casino hotel in Nevada, leaving in January of an unspecified year. A William Hill takeover of the sportsbook operations at that casino is planned for later this year.
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