Sportsman, a privately owned company headquartered in the United Kingdom, was founded in 2017 and operates with approximately 40 employees. Functioning as a tier 1 media tech buyer, the company specializes in media and TV services. It operates as a digital publication focused on sports, publishing sports journalism and live streaming specific rugby competitions within the UK.
Betfred closed its Cromer shop on September 10, 2026, following the company's July announcement to shut 132 sites nationwide and cut over 600 jobs. This came after the Betfred shop in Helensburgh also closed its doors on September 3, ending its decade-long presence on East Princes Street after taking over the former Totesport shop. Betfred's chief executive, Jo Whittaker, stated the decision was made despite efforts to protect all sites, blaming higher taxes and economic uncertainty for the UK-wide closures, which were slated to take effect from September. These specific company actions occur within a challenging environment for the broader British gambling industry, which, as reported by the Betting and Gaming Council on August 10, has lost approximately 4,500 jobs and closed over 540 betting shops since November last year. The industry trade body has attributed these losses to a "tax raid Budget last year," warning that further tax increases could lead to more job cuts and shop closures.