Sportsman, a privately owned company headquartered in the UK, founded in 2017 with approximately 40 employees, reported $11.1M in revenue as of 2023 and functions as a tier 2 media tech buyer. The company operates as a digital publication focused on sports, providing sports journalism and live streaming certain rugby competitions in the UK.
On April 27, 2026, Aidan O’Brien’s Breeders’ Cup Juvenile Turf winner Gstaad was confirmed as one of four Ballydoyle contenders for the 2000 Guineas, following its re-entry into the Classic after an administrative error had mistakenly removed it and stablemate Albert Einstein. Gstaad was supplemented back into the race for £30,000 at Monday's confirmation stage, with dual Group One winner Puerto Rico Causeway and Flushing Meadows also among O'Brien's entries. Betfred also announced the return of its £2 million Triple Crown bonus for the event. Previously, on April 25, an MP warned that jobs in Warrington, where Betfred is headquartered, could be lost due to government over-regulation of the gambling industry. Earlier, on April 23, Betfred appointed Kizzie Fenner as its group compliance director; Fenner joined the Warrington-based operator after five years with William Hill, 888, and Mr Green parent company.
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