Sportsman, a privately owned company headquartered in the United Kingdom, was founded in 2017 and operates with approximately 40 employees. Functioning as a tier 1 media tech buyer, the company specializes in media and TV services. It operates as a digital publication focused on sports, publishing sports journalism and live streaming specific rugby competitions within the UK.

2024 Revenue

Founded

2017

Headcount

38

Headquarters

United Kingdom

Primary Segment

Media and TV services

Ownership

Privately Owned

News Summary:

Betfred closed its Cromer shop on September 10, 2026, following the company's July announcement to shut 132 sites nationwide and cut over 600 jobs. This came after the Betfred shop in Helensburgh also closed its doors on September 3, ending its decade-long presence on East Princes Street after taking over the former Totesport shop. Betfred's chief executive, Jo Whittaker, stated the decision was made despite efforts to protect all sites, blaming higher taxes and economic uncertainty for the UK-wide closures, which were slated to take effect from September. These specific company actions occur within a challenging environment for the broader British gambling industry, which, as reported by the Betting and Gaming Council on August 10, has lost approximately 4,500 jobs and closed over 540 betting shops since November last year. The industry trade body has attributed these losses to a "tax raid Budget last year," warning that further tax increases could lead to more job cuts and shop closures.

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Sportsman offers products in the media and telecoms services industry. Sportsman's product portfolio comprises of media and TV services.
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Sportsman's revenues were less than $25M in 2024. All the revenue comes from video streaming.
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Sportsman currently holds broadcasting rights for sports competitions including rugby league.

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