Genius Sports completed the acquisition of Sports Innovation Lab, a data analytics and insights leader, on an unspecified date. This acquisition was announced again on September 18, 2025, described as a strategic move to expand Genius Sports' media business by combining official game data with fan intelligence. The acquisition aims to provide a complete understanding of the modern fan experience and create new sponsorship opportunities. Genius Sports described Sports Innovation Lab as a leader in sports fan data in all announcements.
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