Spotter, a privately owned company headquartered in Los Angeles, California, was founded in 2019 and employs approximately 120 individuals. The company specializes in providing capital, software, and other resources to creators, primarily on YouTube, to help them grow their businesses. Spotter offers upfront payments to creators by licensing the ad revenue from their existing video libraries and provides AI-powered tools, known as "Spotter Studio," to assist with content ideation and planning. The company has invested over $940 million in creators, including MrBeast, and has received investment from Amazon.
Spotter will host its second annual Spotter Showcase on March 4 in New York City, aiming to build buzz around "Creator TV" by positioning it as a significant driver of attention and fandom for brands. Announced on February 17, 2026, the creator economy platform plans to invite ad executives to hear programming pitches from showrunners emerging from the social video universe, aligning with the upcoming upfronts season. Previously, on January 22, 2026, Spotter announced a strategic partnership with Stagwell (STGW), an AI marketing network. This collaboration seeks to advance creator-led media, providing brands with access to influential creators, premium storytelling, and global fandom.
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