Spotter, a privately owned company founded in 2019 and headquartered in the US, provides financial and technological resources to online video creators, mainly on YouTube. Employing approximately 120 people as of 2023, Spotter offers upfront payments to creators in exchange for licensing rights to their existing video ad revenue. The company also offers Spotter Studio, a suite of AI-powered tools designed to aid in content creation and planning. To date, Spotter has invested over $940 million in creators, including prominent figures such as MrBeast. The company has received investment from Amazon.
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