Standard de Liege, a privately owned entity headquartered in Belgium, was founded in 1898 and employs approximately 200 individuals. The company reported $23.1M in revenue as of 2025 and operates as a tier 2 media tech buyer. Its main product is spectator sports. The company functions as a football club within the Belgian league, having participated in several European competitions and secured 10 championships and 8 Belgian Cup titles, establishing itself as a notable club in Belgium. Its first team, known as “les Rouches,” plays its matches at the Maurice Dufrasne Stadium in front of more than 25,000 supporters.
On August 13, 2026, Sudinfo reported that Standard Liege was set to make its eighth summer signing, with Sturm Graz central midfielder Ryan Fosso, 24, expected to sign a three-year contract. Previously, on July 31, forward Sylvester Jasper, eligible for Nigeria and capped by England and Bulgaria youth teams, underwent a medical at Standard Liège following an agreement in principle for his transfer from Železničar Pančevo. Earlier, on July 18, the Belgian Pro League club announced the signing of Moroccan midfielder Rayan Touzghar, 22, from France’s Ligue 2 club Pau FC for three seasons with an option for an additional year. This followed a July 1 report that Standard Liege made a bid for Coventry City's 21-year-old Norman Bassette, who joined the Midlands club in 2024 from Caen, and was awaiting a response from the Sky Blues.
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Standard de Liege offers 3 products in the sports industry. Standard de Liege's product portfolio comprises of sports tickets, merchandise and sponsorship.
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Standard de Liege's revenues were less than $50M in 2025. Caretta Research has split Standard de Liege's revenue into 3 different product categories, the largest of which is sponsorship and merchandise. For full access to Standard de Liege's revenue breakdown subscribe to Caretta Portal.
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