Subvrsive

Subvrsive, a privately owned company headquartered in the United States, is a subsidiary of WPP. Founded in 2015, it employs approximately 90 individuals, specializing in advertising, marketing, and media agencies. Functioning as an immersive innovation studio, Subvrsive develops experiences that aim to connect people with stories, products, and ideas. The company works with packaging, AI, and gaming to create these experiences. The studio operates with a tech-agnostic and format-flexible approach, utilizing technologies such as augmented reality (AR), virtual reality (VR), connected packaging, web, and spatial platforms. Subvrsive focuses on building experiences rooted in strategy and emotional resonance, crafting moments for audiences through initiatives like social-powered scavenger hunts, 3D billboards, and generative AI tools.