Sun Belt Conference, a privately owned entity headquartered in the US, was founded in 1976, operates with approximately 30 employees, and reported $8.9M in revenue as of 2023. The company's primary focus is spectator sports, functioning as a collegiate athletic conference affiliated with the NCAA's Division I since its inception.
The Sun Belt Conference announced on June 10, 2026, that Marshall Athletics' Jack Betz (Men's Track and Field/Cross Country) and Abbey Bull (Women's Golf) each received a $4,500 Postgraduate Scholarship Award. Previously, on May 27, James Madison Athletics, in collaboration with the Sun Belt Conference and ESPN, released kickoff times and television network designations for seven of its 2026 football games, including six national television appearances. This followed Louisiana Tech Athletic Director Ryan Ivey's statement on May 20 that the school's upcoming move to the Sun Belt Conference would reduce the athletic department's deficit by millions of dollars, addressing a 2024-2025 report that showed a deficit exceeding $11.8 million. Earlier, on May 17, Georgia Southern baseball freshmen Brady Christman and Bennett Edwards received All-Conference honors, with Christman named the 2026 Sun Belt Freshman of the Year. Louisiana Tech secured its departure from Conference USA to join the Sun Belt Conference for the 2026–27 academic year after reaching a settlement on April 28.
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