Sun Belt Conference is a privately owned entity headquartered in the United States. Founded in 1976, it operates with approximately 30 employees, with its main product being spectator sports. The company functions as a collegiate athletic conference, affiliated with the NCAA's Division I since 1976.
Louisiana Tech officially became a member of the Sun Belt Conference on July 1, 2026, with Athletic Director Ryan Ivey expressing expectations for the school to compete for conference championships immediately. Previously, on June 10, Marshall Athletics announced that Jack Betz (Men's Track and Field/Cross Country) and Abbey Bull (Women's Golf) each received a $4,500 Sun Belt Conference Postgraduate Scholarship Award. On May 27, James Madison Athletics, in conjunction with the conference and ESPN, revealed kickoff times and television network designations for seven of its 12 football games for the 2026 season, with six scheduled for national television. This followed comments on May 20 from Louisiana Tech Athletic Director Ryan Ivey, who stated that the school's move to the conference would help reduce the athletic department's multi-million dollar deficit, which was reported at $11,875,584 in the 2024-2025 Louisiana Legislative Auditor's report. Earlier, on May 17, Georgia Southern baseball freshmen Brady Christman and Bennett Edwards received All-Conference honors, with Christman named the 2026 Sun Belt Freshman of the Year and First-Team All-Conference at the DH spot.
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