Sunderland Association Football Club, a privately owned entity headquartered in the UK, was founded in 1879, operates with approximately 270 employees, and reported $52.0M in revenue as of 2025. Functioning as a tier 2 media tech buyer, the club specializes in spectator sports. It is an English professional football club based in the city of Sunderland, Tyne and Wear, that plays in the Championship, the second tier of English football.
On July 23, 2026, Sunderland AFC continued its US Tour with a visit to Graceland in Memphis, Tennessee, where club legends Kevin Ball and Kevin Phillips joined supporters for a tour of Elvis Presley's iconic home. Previously, on July 21, midfielder Liam Hunt signed his first professional contract with the club after making nearly 70 appearances for its youth teams over three years. This followed news from July 20 that Sunderland engaged in talks over a potential £40 million move for Monaco forward Folarin Balogun. Earlier that day, prolific young striker Marcus Neill secured his first professional contract, having contributed 48 goals in 67 appearances for Sunderland. On July 18, Roma coach Gian Piero Gasperini noted that Matias Soule, a reported target for Sunderland and Aston Villa, returned to the club "carrying a few extra kilos" following his summer break.
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Sunderland Association Football Club offers 4 products in the media and telecoms services and sports industries. Sunderland Association Football Club's product portfolio comprises of sports tickets, merchandise and sponsorship and media and TV services.
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Sunderland Association Football Club's revenues were less than $100M in 2025. Caretta Research has split Sunderland Association Football Club's revenue into 4 different product categories, the largest of which is tV rights. For full access to Sunderland Association Football Club's revenue breakdown subscribe to Caretta Portal.
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