Supponor is a privately owned company founded in 2001 and headquartered in the UK. The company provides virtual advertising technology for live sports. Supponor's main product is a live production system that allows broadcasters to insert virtual advertisements into live sports broadcasts. The company has a headcount of 60 employees and generates less than $10 million in annual revenue. In 2023, Supponor was acquired by TGI Sport.
Supponor, a specialist in virtual advertising for sports, was acquired by TGI Sport on an undisclosed date. Supponor's first deployment of virtual advertising technology occurred on September 10th, 2024, during a UEFA Nations League fixture between Ireland and Greece at Dublin's Aviva Stadium. The company launched Supponor AIR® in 2021, a software-based technology platform that uses artificial intelligence and machine learning for virtual ad placement or replacement in live sports. Simpson Thacher advised Bruin Capital and Quadrant Private Equity portfolio company TGI Sport on the acquisition. The deal is expected to close mid-summer, with Supponor becoming part of TGI Sport's technology division.
Supponor's customers primarily consist of broadcast professional services companies. Examples of Supponor's customers include Sportfive, Mediapro and Lagardère Live Entertainment. Supponor has partners like Mediapro.
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