Supponor, a privately owned UK-based company founded in 2001, specializes in live sports production technology. Employing approximately 60 people, the company's primary offering is virtual advertising solutions for live sporting events. In 2023, Supponor's revenue was less than $10 million. It is a subsidiary of TGI Sport.
On September 10th, 2024, Supponor, recently acquired by TGI Sport, deployed its virtual advertising (VA) technology for the first time for the Hellenic Football Federation (HFF) during a UEFA Nations League match between Ireland and Greece in Dublin. A November 12th, 2024, decision by the Unified Patent Court (UPC) Court of Appeal in the case of AIM Sport Vision AG versus Supponor allows for the withdrawal of an opt-out in cases where national proceedings began before the UPC became operational. This decision overturned a previous Helsinki Local Division ruling concerning the withdrawal of an opt-out under Article 83(4) of the UPC Agreement.
Supponor's customers primarily consist of spectator Sports, performing Arts and broadcast professional services companies. Examples of Supponor's customers include Sportfive, Lagardère Live Entertainment and Mediapro. Supponor has partners like Mediapro.