Swim England is a privately owned organization headquartered in the UK. Founded in 2017, it employs approximately 290 individuals, functions as a tier 1 media tech buyer, and its main product is spectator sports. The company serves as the national governing body for swimming, diving, water polo, open water swimming, and synchronised swimming in England. It forms part of British Swimming, a federation that includes the national governing bodies of England, Scotland (Scottish Amateur Swimming Association), and Wales (Welsh Amateur Swimming Association).

Revenue

Founded

2017

Headcount

421

Headquarters

United Kingdom

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On September 25, 2026, Swim England issued guidance encouraging UK swimming clubs to utilize clear, timely email communication to keep members informed on training schedules, competitions, coach cover, and key club news, aiming to reduce repeated inquiries and protect volunteer time. Previously, on September 17, 2026, the organization completed a refurbishment of its 10,000 sq ft headquarters at Loughborough University’s SportPark. Leicestershire-based consultancy Blueprint Interiors, which originally fitted out the workspace over 15 years ago, redesigned the facility to incorporate collaborative areas, spaces for focused and flexible working, enhanced learning facilities, and improved visitor areas. This followed the release of a practical guide on August 21, 2026, addressing liability and insurance for UK swim clubs, emphasizing the need for committees to thoroughly understand coverage details and potential gaps. Earlier, on August 9, 2026, Telford & Wrekin Leisure’s four swimming pool sites—Wellington, Oakengates, Newport, and Abraham Darby—achieved the Swim England Water Wellbeing Accreditation for a two-year period, recognizing their high-quality, accessible, and inclusive aquatic programs.

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Swim England offers products in the media and telecoms services industry. Swim England's product portfolio comprises of media and TV services.
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