Swim England is a privately owned organization headquartered in the UK. Founded in 2017, it employs approximately 290 individuals, functions as a tier 1 media tech buyer, and its main product is spectator sports. The company serves as the national governing body for swimming, diving, water polo, open water swimming, and synchronised swimming in England. It forms part of British Swimming, a federation that includes the national governing bodies of England, Scotland (Scottish Amateur Swimming Association), and Wales (Welsh Amateur Swimming Association).
Swim England recently overhauled its teaching qualification structure on January 20, 2026, replacing the traditional two-step route with a single, streamlined SEQ Level 2 in Teaching Swimming. This change aims to accelerate qualification for teachers, reduce waiting lists for swimming lessons, and increase the number of poolside-ready instructors while maintaining standards. Previously, on December 11, 2025, Swim England formed a strategic partnership with Plymouth Active. This collaboration seeks to strengthen aquatic opportunities and promote healthier, more active lifestyles through swimming and aquatic activity, leveraging Swim England’s national leadership and Plymouth Active’s community presence to help Plymouth become the most active coastal city by 2034.
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Swim England offers products in the media and telecoms services industry. Swim England's product portfolio comprises of media and TV services.
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