Synthesia is a privately owned, UK-based tier 2 media tech buyer. Founded in 2017, the company operates with an estimated 260 employees and reported $58.3M in revenue as of 2024. The company specializes in software development, functioning as a synthetic media generation platform used to create AI generated video content.
On March 12, 2026, Synthesia co-founder Victor Riparbelli reflected on the early difficulties in securing customers and venture capital for his "fringe ideas," noting that the rare correct ones prove highly valuable. Previously, on March 11, Synthesia outlined its "Basic" free plan, offering users 10 minutes of AI-generated video per month, nine stock AI avatars, AI voices in over 160 languages, watermarked exports, and one editor seat. The company also made available 12 free training video templates, designed for common learning scenarios to help users quickly create engaging training videos. Earlier, on March 9, Synthesia announced a partnership with Allied For Startups. This collaboration aims to bolster Europe’s startup and innovation ecosystem by ensuring startups and scaleups can access the necessary regulatory clarity, talent, and infrastructure to grow and compete globally.