Synthesia, a privately owned company headquartered in the UK, founded in 2017 with approximately 260 employees, reported $58.3M in revenue as of 2024. The company operates as a tier 2 media tech buyer. It specializes in Generative AI, functioning as a synthetic media generation platform used to create AI generated video content.
On April 23, 2026, Joe Ciarallo, who runs communications at Synthesia, noted that firms like NBCUniversal utilize AI clones, amidst a broader trend of marketers investing billions in AI creators and avatars.