Synthesia is a privately owned company headquartered in the United Kingdom. Founded in 2017, the company has approximately 260 employees and reported $58.3M in revenue as of 2024. Its main product is generative AI. Functioning as a synthetic media generation platform, it is used to create AI-generated video content.
Synthesia CEO Victor Riparbelli made an early bet on AI video technology five years before ChatGPT's emergence, securing an investment from Mark Cuban, according to a July 31, 2026 CNBC Make It's The Moment series report detailing his career inflection point. Previously, on July 29, 2026, a SaaS buyer guide positioned Synthesia against Arcade and HeyGen, highlighting Synthesia's strength in generating AI avatar videos for script reading, distinct from Arcade's focus on product demonstrations. This followed news from July 28, 2026, that KONE partnered with Synthesia for its KONE Academy, a facility where technicians train directly on elevators and escalators with field instructors.