TAG Heur is a privately owned company headquartered in Switzerland, founded in 1860 with approximately 1,340 employees. The company functions as a Swiss watchmaker, specializing in Retail Luxury Goods and Jewelry.
TAG Heuer launched a special edition Connected Calibre E5 Running Edition on October 1, 2026, commemorating 50 years of the New York City Marathon's five-borough challenge. This follows the company's detailed announcements on September 18, 2026, regarding its four headline watch releases for the year. These releases include the Carrera Seafarer with its tidal indication, introduced at LVMH Watch Week in January; the Monaco Evergraph featuring the bistable caliber TH80-00 and a 39mm titanium Monaco with a blue opaline dial and caliber TH20-11, both presented at Watches & Wonders in April; and the forged carbon Monza Flyback Chronograph, marking the Monza's 50th anniversary, unveiled at Geneva Watch Days in September.
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