TAG Heur is a privately owned company headquartered in Switzerland, founded in 1860 with approximately 1,340 employees. The company functions as a Swiss watchmaker, specializing in Retail Luxury Goods and Jewelry.
On July 3, 2026, TAG Heuer hosted an exclusive event in London alongside partners Formula 1 Gulf and Oracle Red Bull Racing, marking the countdown to the Formula 1 British Grand Prix. The event featured a panel discussion with Oracle Red Bull Racing driver Isack Hadjar and F1 Academy driver Megan Bruce, joined by TAG Heuer Heritage Director Nicholas Biebuyck, as both drivers prepared to race at Silverstone. Previously, on June 29, 2026, TAG Heuer released its new Formula 1 Automatic Chronograph. This model, the fourth collaborative effort with Gulf Oil, features full titanium construction and Gulf livery.
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