TAG Heur

TAG Heur

http://tagheuer.com/
https://www.linkedin.com/company/tag-heuer/

TAG Heur is a privately owned company headquartered in Switzerland, founded in 1860 with approximately 1,340 employees. The company functions as a Swiss watchmaker, specializing in Retail Luxury Goods and Jewelry.

Revenue

Founded

1860

Headcount

1,335

Headquarters

Switzerland

Primary Segment

Retail Luxury Goods and Jewelry

Ownership

Privately Owned

News Summary:

TAG Heuer's new smartwatch recently received a positive review, highlighting its effectiveness as a running partner. Previously, on February 3, 2026, the brand's 2026 Carrera watches were featured, emphasizing their adherence to the chronograph's original principles of readability, timing, and utility, which Jack Heuer established in 1963. This follows the LVMH Watch Week hosted in Milan in mid-January, where LVMH group firms, including TAG Heuer, unveiled their latest creations.

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TAG Heur offers products in the media and telecoms services industry. TAG Heur's product portfolio comprises of consumer electronics.

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Feb

25th

2026

17:39

New Offerings, Emerging Tech, B2B Tag

TAG Heuer Debuted a Formula 1 Edition of Its Connected Calibre E5 Smartwatch

From becoming the first luxury brand to sponsor an F1 car with Jo Siffert’s Ferrari in 1969 to its official partnership with the sport from ’92 to 2003 (which was reupped in 2025), TAG Heuer has always taken its role in motorsports seriously.

Feb

25th

2026

02:13

Emerging Tech, B2B Tag

Rise of the machines: How technology is transforming watchmaking

When Revolution magazine founder Wei Koh sat down for a chat with Rolex CEO Jean-Frédéric Dufour at Dubai Watch Week last November, the audience expected to relax into a warm and fuzzy conversation about heritage, hand crafts and precision horology.

Feb

24th

2026

00:38

LVMH Watch Week 2026: 13 new watches – from ultra-thin to high complications

This year, the seventh edition of LVMH Watch Week took place in Milan. Nine of the group’s watchmaking houses – Bvlgari, Daniel Roth, Gérald Genta, Hublot, Louis Vuitton, TAG Heuer, Tiffany & Co, Zenith and clockmaker L’Epée 1839 – attended.This highly anticipated showcase has established itself as the event that sets the tone for the year in fine watchmakingwhere brands debut their boldest creations for journalists, collectors and industry insiders.

Channel News Asia

Feb

19th

2026

00:30

New Offerings, B2B Tag

IWC, Tag Heuer and Vacheron Constantin honour the Year of the Horse

IWC [SINGAPORE] Upholding its storied tradition of honouring Chinese New Year with timepieces from its collection, IWC Schaffhausen marks the arrival of the Year of the Horse with yet another dedicated special edition. The limited-edition Portugieser Automatic 42 Year of the Horse blends horological precision with festive symbolism.

The Business Times

Feb

17th

2026

16:30

New Offerings, Emerging Tech, B2B Tag

We Tried Out TAG Heuer’s New Smart Watch—and It Makes a Great Running Partner

For a long time I used to run with nothing. Clothes and shoes, obviously—carefully curated over a period of years—but no tech. Running is hard enough, and everything on a runner’s body should be absolutely worth carrying; and until recently, it felt to me like I’m the last runner in the world who hasn’t fallen prey to the trend for digital running watches.

Feb

8th

2026

09:01

Emerging Tech, B2B Tag

3 watch brands setting the pace, and 3 that could easily join them

Borna Bošnjak If 2024 was the year of shaped, architecturally informed watches, then 2025 was the year of the technological breakthrough. We saw new escapements, more complications, and the most accurate movements yet, with the overarching watchmaking trend seeming to head in that direction.

Time+Tide Watches

Feb

3rd

2026

21:20

New Offerings, B2B Tag

Watches: A Closer Look At TAG Heuer's 2026 Carreras

TAG Heuer's relationship with the chronograph isn't something the brand needs to rehearse. It has never been a decorative exercise. From the outset, it has been about readability, timing, and use-principles that shaped the Carrera from the moment Jack Heuer introduced it in 1963.

Jan

30th

2026

18:30

New Offerings, Emerging Tech, B2B Tag

Smart Exclusivity on the Wrist

[Translated] Milan has set the pace for the watch industry this month. The Italian city hosted the LVMH Watch Week in mid-January, one of the major international events in the sector where LVMH group firms showcased their new creations.

Jan

28th

2026

18:30

New Offerings, Emerging Tech, B2B Tag

Tag Heuer recalibrates the Carrera

[SINGAPORE] For much of its modern history, Tag Heuer’s Carrera has been defined by speed. Born in 1963 out of Jack Heuer’s fascination with motorsport timing, the model became a shorthand for legibility, balance and functional restraint – values shaped as much by the racetrack as by the drawing board.

The Business Times

Jan

28th

2026

18:30

Hands-On The Zenith Defy Revival A3643 And The Current State Of Reissues

The idea of reviving original designs is by no means new in watchmaking. In the 1990s, TAG Heuer released a darling reissue with its 'Heuer-only' branded 1964 Re-Edition line, Patek's 3796 Calatrava drew a direct line from the then 60-year-old Patek 96, and later, Oris turned heads with the Diver Sixty-Five in 2015.

Jan

28th

2026

18:30

Watches 3000-5000 €: 7 Best Buys from Cartier, Tudor, and Omega

[Translated] Between 3,000 and 5,000 €, we're looking for something solid and sensible. These watches must keep pace with daily life, without sacrificing style. So, here's a clear guide to compare design, use, and value.Between 3,000 and 5,000 €: the balance pointFor a reliable sporty watch, the Omega Seamaster Diver 300M in blue dial focuses on readability and a 42 mm format.

Paris Select Book

Jan

28th

2026

07:00

I’m a watch expert, and this is the biggest problem I have with women’s watches

That’s not to say women’s watches aren’t technically brilliant in their own right. But the chances are pretty high that you won’t see a women’s watch with chronograph subdials – but you will see an abundance of diamonds.

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