TAG Heur is a privately owned company headquartered in Switzerland, founded in 1860 with approximately 1,340 employees. The company functions as a Swiss watchmaker, specializing in Retail Luxury Goods and Jewelry.
On April 4, 2026, Guillaume Boilot, Managing Director of TAG Heuer for the Middle East, India, Africa, and Turkey (MEIAT), stated that the luxury brand is "not afraid" regarding its operations, despite it being too early to assess the impact of the ongoing war in West Asia. This assessment followed TAG Heuer's establishment of its first exclusive boutique in India on April 3, 2026, a strategic move aiming to double its business in the country within the next five years. The brand considers India a key priority market and plans to expand into cities such as Mumbai and Bengaluru. Earlier, on April 2, 2026, TAG Heuer indicated its strategy to capitalize on India’s growing middle class by opening direct boutique shops, moving away from third-party distributors, to bolster localized retail sales and offset a global decline in demand for high-end Swiss timepieces. Both TAG Heuer and its partner Kapoor Watch Company expressed confidence in their growth plans for India despite global challenges.
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