TAG Heur is a privately owned company headquartered in Switzerland, founded in 1860 with approximately 1,340 employees. The company functions as a Swiss watchmaker, specializing in Retail Luxury Goods and Jewelry.
On August 18, 2026, TAG Heuer introduced two limited-edition Formula 1 Solargraph watches to commemorate the final Dutch Grand Prix at Zandvoort. These models utilize the existing 38mm Formula 1 Solargraph platform, featuring a sandblasted steel case, a gray opaline dial, and a bright orange bezel, a design choice reflecting the orange-clad crowds that have attended Zandvoort since Formula 1 racing returned in 2021. Previously, on August 10, TAG Heuer initially unveiled these two 38mm Formula 1 Solargraph limited editions at Circuit Zandvoort, marking the Dutch Grand Prix's last run at the circuit. The Dutch Grand Prix is scheduled to conclude its presence on the Formula 1 calendar after its final event, which included its first-ever F1 Sprint weekend from August 21–23.
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