TAG Heuer, a privately owned Swiss company founded in 1860, manufactures and retails luxury goods, primarily watches and jewelry. Headquartered in Switzerland, the company employs approximately 1340 people.
TAG Heuer began 2025 as the Official Timekeeper of Formula 1, marking the sport's 75th anniversary and continuing a long-standing partnership. This role includes the Formula 1 TAG Heuer Grand Prix de Monaco. Several LVMH Maisons, including Louis Vuitton and Moët Hennessy, collaborated on the event. TAG Heuer also made its first appearance as the Official Timekeeper of Formula 1 at the Australian Grand Prix on Sunday.
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