Privately owned, Talkable, headquartered in the US, was founded in 2010 and employs approximately 90 individuals. The company functions as a marketing technology provider, offering advertising services focused on referral and loyalty marketing programs specifically designed for e-commerce brands.
Talkable enabled brands to integrate Wallet pass installation links into more customer experiences beyond its own pages, emails, and templates, allowing members to add passes at the moment of engagement as of September 22, 2026. Earlier on September 11, the company incorporated Featured Actions and Apple’s new Poster Generic pass style into Talkable Wallet for iOS 27, allowing up to two Featured Actions on the pass face over full-bleed brand artwork, a departure from prior iOS versions that confined such links to the back. Previously, on August 25, Talkable introduced functionality to turn Wallet passes into order tracking hubs, providing ongoing utility beyond initial rewards or referral offers by centralizing order information typically spread across various channels. This follows its July 16 emphasis on measuring the real impact of Wallet notifications through attribution windows, defining the period after customer engagement during which a resulting purchase can be credited to a specific Wallet interaction.
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