News Summary:
Talkable recently provided guidance on measuring the real impact of Wallet notifications, underscoring how attribution windows connect customer purchases to prior Wallet interactions on July 16, 2026. This followed its July 2, 2026, release of information on comparing Wallet push notification performance in marketing, highlighting Wallet passes as a lightweight method for brands to maintain a presence on customer phones with embedded referral links, rewards, promotions, and loyalty data. Earlier, on June 23, 2026, Talkable updated its HubSpot integration to utilize HubSpot's newer CRM APIs for creating or updating contacts and adding opted-in individuals to selected lists or segments, adapting to HubSpot's retirement of older Contacts and Lists APIs. On May 26, 2026, the company announced that Talkable referral activity became natively integrated into Klaviyo, flowing automatically as profile properties, metric events, and ready-made segments for use in lifecycle flows, segments, and campaigns. Previously, on May 21, 2026, Talkable expanded its Wallet link click tracking to the default Wallet theme, enabling standard backpass links to record clicks and display them in Wallet reporting.
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