Tappp, a privately owned US-based company founded in 2013, provides user experience and device solutions. Employing approximately 30 people, the company's services focus on assisting clients in the media, consumer products, and sports wagering sectors to improve customer acquisition, transactions, engagement, and retention. These services are delivered across various platforms including on-screen, at events, and in-store. In 2023, Tappp's revenue was less than $10 million.
On July 8, 2025, TAPPP and BetMGM announced the launch of BetMGM gift cards available at Ontario retailers. These gift cards, the first single-branded gaming gift cards with retail distribution in Canada, allow players to fund their sportsbook and online casino accounts. On July 10, 2025, further details emerged, specifying that the gift cards are available at 2500 retail locations in Ontario and boast a 99% redemption rate. A separate announcement by TAPPP founder and CEO Sandy Agarwal discussed the company's suite of TV viewing enhancement apps, including shopping, betting, and contests.
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