Tappp, a privately owned company headquartered in the US and New York-based, was founded in 2013 and employs approximately 30 individuals, reporting $3.1M in revenue as of 2023. The company specializes in user experience and devices, functioning as a technology and marketing provider that offers solutions to media, consumer products, and sports wagering clients, enabling customer acquisitions, transactions, engagement, and retention through its products and services delivered on-screen, at events, and in-store.
On July 8, 2025, TAPPP and BetMGM announced the launch of BetMGM gift cards available at Ontario retailers. These gift cards, the first single-branded gaming gift cards with retail distribution in Canada, allow players to fund their sportsbook and online casino accounts. On July 10, 2025, further details emerged, specifying that the gift cards are available at 2500 retail locations in Ontario and boast a 99% redemption rate. A separate announcement by TAPPP founder and CEO Sandy Agarwal discussed the company's suite of TV viewing enhancement apps, including shopping, betting, and contests.
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