Tappp is a privately held technology and marketing company founded in 2013 and headquartered in New York, US. With a team of 30 employees, the company provides frontend and user experience solutions to media, consumer products, and sports wagering clients. Tappp's products and services are designed to drive customer acquisition, transactions, engagement, and retention through on-screen, at events, and in-store experiences.
Tappp, a technology and marketing company focused on enhancing sports viewing experiences, announced a groundbreaking agreement with Vrio Corp. and DIRECTV Latin America on February 6, 2024. This partnership aims to introduce interactive television to Latin America for the first time, reaching approximately 40 million viewers across 11 countries. The collaboration marks a significant milestone in the sports betting industry, as it brings contextual betting and interactivity directly to sports broadcasts. Previously, sports betting was not integrated within actual sports broadcasts in Latin America. Tappp's innovative technology allows viewers to place wagers using their remote controls while watching live sports events.
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