TARA Systems, founded in 1990 and headquartered in Germany, is a privately owned technology software company specializing in providing components and services for embedded systems. With a team of approximately 20 employees, the company's main focus lies on developing frontend and user experience solutions for various industries, including consumer electronics, industrial, automotive, medical, and mobile devices.
TARA Systems announced that its player solutions for Android TV now support ExoPlayer, the de facto standard player for Android TV devices. Previously, TARA Systems used its proprietary Inaris Media Player. The company also announced its participation in the International Broadcasting Convention (IBC) 2023, the world's leading broadcasting media and technology show, which will take place from September 13-16 in Amsterdam. Additionally, TARA Systems acknowledged the enduring popularity of Teletext among German TV viewers and discussed the challenge of integrating this decades-old technology into modern OTT environments. Lastly, the company highlighted the network infrastructure and backend requirements of OTT services for linear media content delivery on Android TV-based STBs.
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TARA Systems offers 2 products in the media tech industry. TARA Systems's product portfolio comprises of user experience and devices.
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TARA Systems's customers primarily consist of streaming services and pay TV services companies. Examples of TARA Systems's customers include Quickline and A1 Telekom Austria Group. TARA Systems has partners like Ocilion.
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