TargetVideo

TargetVideo, a privately owned company headquartered in Germany, founded in 2014, specializes in conferencing, ecommerce, and customer journey technology. With approximately 70 employees, it reported $7.0M in revenue as of 2024. The company offers AdTech solutions for both demand and supply sides. For publishers, TargetVideo provides a platform that enables content management, distribution, and monetization, including features for ad revenue optimization, real-time analytics, white-label OTT and CTV apps, access to a video content library, and an ad-supported live streaming service. It also offers a Managed Video Player, presented as a plug-and-play solution for managing video content selection, delivery, monetization, and engagement. Publishers can generate revenue through Premium Ad Demand, partnering with advertisers via programmatic channels and direct deals for instream and outstream ads. For advertisers, TargetVideo provides access to a network of website environments, reporting over 1BN views monthly across various content segments. It produces in-house editorial videos featuring contextually relevant content for brand ad placements in categories such as sports, automotive, parenting, DIY, and health. The company offers instream and video seeding placements within original editorial content, including options like Matched InStream® and Hero Stories®. Hero Stories facilitate the promotion of products and services through TargetVideo’s hero videos that feature brand-relevant influencers and experts. Additionally, TargetVideo provides Brand Solutions for creating and delivering Special Ads.