Team GB is a Privately Owned entity headquartered in the UK. The organization employs approximately 130 individuals and reported $43.3M in revenue as of 2023. It is identified as a tier 2 media tech buyer. As the Great Britain and Northern Ireland Olympic Team, Team GB focuses on providing Media and TV services.
Team GB appointed Options Technology as its official IT provider on February 5, 2026, for the upcoming Olympic cycle. This multi-Games agreement will see the team utilize AtlasWorkplace, the tech firm’s corporate IT platform, to support operations from the Milano Cortina 2026 Olympic Winter Games through to the Los Angeles 2028 Summer Olympic Games. Previously, on January 20, 2026, Sky announced a partnership with Team GB and ParalympicsGB. This agreement runs from the Olympic and Paralympic Winter Games Milano Cortina 2026 through to the Olympic and Paralympic Games Los Angeles 2028, supporting athletes across the full Olympic and Paralympic cycle.