Teletrax signed a long-term contract on an undisclosed date with media auditing firm Teletrax to electronically track network promotional material aired by U.S. television. In a separate development, Fox will use a verification system from Teletrax to track how its promo content is used by stations. Furthermore, Teletrax iQMedia formed Kinetiq, a TV intelligence platform, which leverages Kinetiq’s proprietary Teletrax watermarking and fingerprinting technology. Lastly, ABC TV contracted with ad-tracking tech company Teletrax to electronically track the U.S. airings of its promotional content.
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