Tennis Data Innovations, a privately owned company headquartered in the UK, operates as an independent joint venture of ATP Media and the Association of Tennis Professionals. Founded in 2020, the company employs approximately 20 individuals and reported $2.4M in revenue as of 2023. Functioning as the central hub for tennis data, it specializes in managing, developing, and commercializing data and streaming assets across the ATP Tour and ATP Challenger Tour. Its operations focus on enhancing the fan experience, supporting player performance, and commercializing data rights within betting and media markets.