Tennis Data Innovations, a privately owned company headquartered in the United Kingdom, was founded in 2020 and operates with approximately 20 employees. It is a subsidiary of ATP Media and Association of Tennis Professionals. The company functions as an independent joint venture established to manage, develop, and commercialize data and streaming assets across the ATP Tour and ATP Challenger Tour. Tennis Data Innovations acts as a central hub for tennis data, with the objective to enhance the fan experience, support player performance, and maximize the commercial value of data rights in betting and media markets.
