The Asheville Tourists, a privately owned entity headquartered in Asheville, North Carolina, was founded in 1915 and employs approximately 60 individuals, specializing in spectator sports. The team functions as a Minor League Baseball entity within the South Atlantic League, serving as the High-A affiliate for the Houston Astros. While the current team has continuously played in what is now known as the South Atlantic League since 1976 (briefly operating as the High-A East in 2021), the 'Tourists' moniker has been associated with Asheville teams across various leagues and classifications for over a century, with its earliest use dating back to 1897. The team has secured three South Atlantic League championships, achieving wins in 1984 and 2014, in addition to four previous championships won by earlier Tourists teams.

2024 Revenue

Founded

1915

Headcount

66

Headquarters

United States

Primary Segment

Spectator Sports

Ownership

Privately Owned

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The Asheville Tourists offers 3 products in the sports industry. The Asheville Tourists's product portfolio comprises of sports tickets, merchandise and sponsorship.
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The Asheville Tourists's revenues were less than $25M in 2024. Caretta Research has split The Asheville Tourists's revenue into 3 different product categories, the largest of which is sponsorship and merchandise. For full access to The Asheville Tourists's revenue breakdown subscribe to Caretta Portal.
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