The Drum, a privately owned company headquartered in the UK, operates with approximately 170 employees. Its operations focus on covering modern marketing, agency business, creativity, and the future of media.
The Drum's editor-in-chief recently contended on June 16, 2026, that the core challenge regarding social media for under-16s centers on accountability for content, rather than usage itself, in response to the UK government's proposed ban. Previously, on June 11, The Drum gathered insights from its members on fostering early-career opportunities in marketing, addressing rising youth unemployment and industry shifts like AI integration and economic pressures. Earlier, on June 8, the company highlighted the June 11 entry deadline for its B2B Awards program, set to be celebrated live at B2B World Fest on November 9 and 10, marking a significant evolution after more than a decade of advocating for B2B marketing. This followed a May 19 segment titled "Problem Solved: The Channel Trap," featuring Goodway Group CEO Paul Frampton-Calero, who argued for brands to rethink their operating models around decisions instead of channel silos, reflecting that shopper journeys rarely adhere to traditional channels. The company had launched its new "Problem Solved" series focusing on commerce media's moments of truth earlier on May 19, aiming to reframe marketing around high-intent decisions and influence, exemplified by the "missed transaction moment with Rokt."
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