The Drum, a privately owned company headquartered in the UK, operates with approximately 170 employees. Its operations focus on covering modern marketing, agency business, creativity, and the future of media.
On February 10, 2026, The Drum’s co-founder Diane Young spoke at Web Summit Qatar, discussing her experiences as a woman founder in media and tech publishing's AI revolution, and strategies for maintaining a modern media organization. Young joined BBC's Ayesha Chowdhury and Charlotte Cijffers of ITP Media Group on stage at the third annual Web Summit Qatar, which concluded with over 30,000 attendees. Earlier, on February 5, 2026, The Drum partnered with X to launch a live Super Bowl ad ranking. This initiative, powered by X’s new BrandRanx system and embedded live on The Drum, allowed marketers, agencies, and brands to monitor in real-time which advertisers generated the most engagement and conversation during the game.
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