The Drum, a privately owned company headquartered in the UK, operates with approximately 170 employees. Its operations focus on covering modern marketing, agency business, creativity, and the future of media.
On September 29, 2026, discussions at The Drum Live revealed marketers' concerns about the trustworthiness of data and the efficacy of AI in their work, noting a growing disparity between the volume of accessible information and their confidence in utilizing it for marketing decisions. Previously, on September 17, The Drum partnered with The Advertising Club of New York for its inaugural Commerce Media Exchange, where themes such as AI agents, in-store media, incrementality, and non-endemic advertisements were identified as key drivers in the evolving commerce media landscape. Earlier in the month, on September 9, The Drum highlighted a significant decline in copywriting roles within agency job advertisements, raising questions about this trend's potential as a temporary correction or a broader industry shift. These events followed The Drum's announcement on September 7 of its editorial agenda for The Drum Live 2026, which featured candid conversations with leaders from companies including Unilever, Salesforce, and Diageo. On the same day, The Drum presented the shortlists for its B2B Awards in London and New York, drawing insights into the state of the B2B industry from over 500 entries.
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