The Drum is a privately owned UK-based internet news company with approximately 170 employees (as of 2023). Its primary focus is reporting on contemporary marketing practices, the advertising agency industry, creative work, and media industry trends.
On an unspecified date, The Drum published an article detailing basketball player Shaquille O’Neal’s AI partnership with Carvana, originating from an encounter with a Carvana vending machine in 2016. Also, on an unspecified date, The Drum announced Harry Davies as its new B2B columnist, with his first column focusing on AI and technology's impact on sales funnels. On an unspecified date, The Drum reported that Stagwell, subcontracted by a French advertising giant, worked on projects for the Israeli government, facing criticism and cancelling its ‘Festival of Stagwell’ due to security concerns. On an unspecified date, The Drum’s new Commerce Media columnist, Kiri Masters, wrote about Best Buy's new retail media platform, ‘We Got Next.’ Finally, on an unspecified date, The Drum featured an article by Dave Raggio of Intuit SMB MediaLabs discussing the growing importance of commerce media in the B2B sector.
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