The FLAX house of AI, a privately owned entity headquartered in Belgium, was founded in 2023 with approximately 10 employees. The company functions as an immersive, interactive experience center in Kortrijk, Belgium, dedicated to educating visitors on artificial intelligence (AI) through storytelling and gamification. Created by VIVES University College, it features VR, 360° projections, and interactive games, providing insights into AI's societal, ethical, and technological aspects, aimed at students and professionals.