The Goat Agency

The Goat Agency, privately owned and headquartered in the US, functions as a subsidiary of WPP. Established in 2015 with an estimated 460 employees, the company specializes in global social media and influencer marketing. In 2023, WPP acquired the business, subsequently expanding its global headquarters to London and New York and its workforce to over 550 employees across 37 local markets. The company's expertise encompasses full-service social media marketing, including social media strategy, paid media activation, content production, and social media management across various key platforms, having delivered campaigns in over 70 countries and 28 languages.