The IdeaFirst Company, a privately owned entity headquartered in the Philippines, was founded on 1 April 2014 by filmmakers and television executives Jun Robles Lana (former Creative Director for GMA Network) and Perci Intalan (former Executive Producer for Walt Disney and Vice President for Entertainment at TV5). The company specializes in media managed services, operating as an independent film studio, media incubator, and talent management agency based in Quezon City, Metro Manila. The organization differentiates itself by championing progressive, socially relevant narratives and pioneering LGBTQ+ representation, balancing critical arthouse festival acclaim with domestic box office viability. The studio commands an intellectual property repository spanning feature films, original web series, theatrical plays, and artist management portfolios. Its entertainment catalogue includes Die Beautiful (winner of the Tokyo International Film Festival Audience Award), The Panti Sisters, Gameboys, Bwakaw, Shadow Behind the Moon, Kalel, 15, Ang Dalawang Mrs. Reyes, Ten Little Mistresses (the first Filipino Amazon Original Movie), Becky & Badette, and the psychological period thriller Sisa.