Privately owned, Japan-headquartered The Pokemon Company, a subsidiary of Nintendo, was founded in 1998 and employs approximately 1350 individuals. The company reported $2.7B in revenue as of 2024 and functions as a tier 2 media tech buyer. It focuses on media and TV services, managing the Pokémon brand's properties outside of Asia. This includes brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website.
On June 25, 2026, The Pokémon Company International and The LEGO Group revealed that new LEGO Pokémon sets will incorporate LEGO SMART Play technology. Previously, on June 24, The Pokémon Company announced "Everyday Wonders," the next themed booster pack for Pokémon Trading Card Game Pocket, set for release on June 29, 2026, featuring cards centered around Pokémon such as Pikachu, Piplup, and Snorlax. Earlier, on June 22, the company stated that Mega Skarmory will debut in Super Mega Raids during a Pokémon GO Skarmory Super Mega Raid Day on June 27, 2026, from 2:00 to 5:00 p.m. local time. This followed a statement on June 21, where a company representative, speaking in Kuala Lumpur, outlined a long-term vision for the brand that prioritizes sustainable growth over short-term popularity spikes, influencing the Trading Card Game scene and future 30th-anniversary celebrations.
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The Pokemon Company offers products in the media and telecoms services industry. The Pokemon Company's product portfolio comprises of media and TV services.
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The Pokemon Company's revenues were over $1B in 2024. All the revenue comes from video streaming.
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