Privately owned, Japan-headquartered The Pokemon Company, a subsidiary of Nintendo, was founded in 1998 and employs approximately 1350 individuals. The company reported $2.7B in revenue as of 2024 and functions as a tier 2 media tech buyer. It focuses on media and TV services, managing the Pokémon brand's properties outside of Asia. This includes brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website.
On August 14, 2026, the long-running Pokémon Bank storage service was announced to shut down in February 2027, marking a further step in the transition away from the Nintendo 3DS ecosystem, for which it allowed players to store and manage Pokémon collected across compatible games. Previously on August 13, the Pokémon Trading Card Game (TCG) broke its 30-year regional release wall for a 30th Celebration, featuring Sugimori's first Pikachu drawing, a shift from a historical model that previously led to gray-market imports. Earlier the same day, tokenized Pokémon trading cards gained traction as one of the fastest-growing segments in digital collectibles, with platforms vaulting physical graded cards and issuing blockchain-based representations experiencing explosive growth through 2025 and into 2026. This follows news from August 13 that The Pokémon Company International partnered with Krispy Kreme for a new Pokémon Doughnut Collection, celebrating 30 years of Pokémon with five character-themed creations.
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The Pokemon Company offers products in the media and telecoms services industry. The Pokemon Company's product portfolio comprises of media and TV services.
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The Pokemon Company's revenues were over $1B in 2024. All the revenue comes from video streaming.
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