Privately owned, Japan-headquartered The Pokemon Company, a subsidiary of Nintendo, was founded in 1998 and employs approximately 1350 individuals. The company reported $2.7B in revenue as of 2024 and functions as a tier 2 media tech buyer. It focuses on media and TV services, managing the Pokémon brand's properties outside of Asia. This includes brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website.
The Pokémon Company is extending its gaming experience directly to Filipino fans with a mobile activation roadshow running from October 2, 2026, through January 24, 2027, featuring six Nintendo Switch 2 stations and Pokémon-themed activities in malls and communities, moving beyond traditional retail spaces. On October 1, the company launched new astronaut-themed Pikachu plush products as part of a Pokémon Center × ESA Collaboration. Previously, on September 30, it announced the "Pokémon Legends: Z-A – Nintendo Switch 2 Edition + Mega Dimension Bundle," which includes the base game set in Lumiose City and the Mega Dimension DLC expanding the story with the Mythical Pokémon Hoopa and spatial distortions. Earlier, on September 29, the company unveiled new Pokémon League Prizes for October, introducing a Battle Box with eighty unique cards from "Scarlet & Violet—Journey Together" to "Mega Evolution—Phantasmal Flames," designed for a drafting experience. This follows the September 28 announcement of "Pokémon Team Masters," a new team tournament for the Pokémon Trading Card Game, scheduled to debut in South Korea in January 2027.
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The Pokemon Company offers products in the media and telecoms services industry. The Pokemon Company's product portfolio comprises of media and TV services.
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The Pokemon Company's revenues were over $1B in 2024. All the revenue comes from video streaming.
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