Privately owned, The Specialist Works, headquartered in the UK, was founded in 2003 and has approximately 90 employees. Its main product is advertising services. The company functions as a media planning and buying agency, part of the What's Possible Group. It primarily serves marketers at entrepreneurial brands that have moved beyond the initial start-up stage but are not yet large corporations. These clients are typically characterized by fast-paced, resourceful, and outcome-focused approaches to their business.