The Story Lab is a privately owned company headquartered in the UK, specifically London, with offices in 15 markets including Los Angeles, Shanghai, Singapore, Paris, Madrid, and Mumbai. Founded in 2012, The Story Lab operates with approximately 160 employees. Functioning as a global investor, producer, and distributor of premium entertainment content, the company has been distributing primetime TV shows and films since 2015, while also delivering strategic content production, partnership, and monetisation solutions to advertisers. The Story Lab is a dentsu company.
On May 1, 2026, Rahul Thappa announced his departure from Dentsu Singapore, stepping down from his role as Managing Director – Media and CXM. Thappa confirmed his exit via a LinkedIn post, indicating his return to Gurgaon, India, to pursue new professional and personal goals. This follows a broader development where, on April 30, Dentsu, alongside WPP and Publicis Groupe, agreed to comply with a Federal Trade Commission (FTC) order issued April 15. The order directs the agencies to cease alleged coordinated conduct and implement safeguards to prevent recurrence, amid global collusion charges that also saw raids by India's CCI. Earlier on April 30, Liz Rutgersson resigned as Chief Executive Officer of iProspect North America, bringing to a close her 16-year journey with dentsu. She shared this update on LinkedIn, characterizing the move as a "bittersweet decision."
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