The Story Lab, a privately owned entertainment company founded in 2012 and headquartered in the UK, operates globally. As of 2023, it employs approximately 160 people and maintains offices in 15 international markets. The company invests in, produces, and distributes premium entertainment content, including television shows and films, and also provides content production, partnership, and monetization services to advertisers. While the provided information states it is a dentsu company and has 300 employees across various roles, the discrepancy in employee count requires clarification.
The Group Executive Chairman & CEO of Media-Fuse Dentsu Nigeria, Emeka Chris Okeke, was selected as a Media Innovation Judge for the Loeries 2025, a role considered prestigious in Africa's creative industry. The Loeries festival, recognizing excellence in brand communications, will occur from October 5th to 10th in Cape Town. Separately, Dentsu Creative released its 2025 global CMO Report, which examines the relationship between artificial intelligence and human insight in marketing. Based on responses from over 1950 senior marketing leaders across 14 markets, the report, titled "Agents of Reinvention: Marketing at the Intersection of AI and Human Ingenuity," identifies ten key themes shaping the marketing sector. News also emerged regarding Tourism Australia's media account, which is up for pitch with a reported budget of approximately $130 million for a five-year campaign. Additionally, Arindam Bhattacharyya and Sonya David explored how Southeast Asia is changing the perception of luxury.
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