The Story Lab is a privately owned company headquartered in the UK, specifically London, with offices in 15 markets including Los Angeles, Shanghai, Singapore, Paris, Madrid, and Mumbai. Founded in 2012, The Story Lab operates with approximately 160 employees. Functioning as a global investor, producer, and distributor of premium entertainment content, the company has been distributing primetime TV shows and films since 2015, while also delivering strategic content production, partnership, and monetisation solutions to advertisers. The Story Lab is a dentsu company.
On September 18, 2026, dentsu appointed Prerna Singh-Mehrotra as Chief Client Officer APAC and CEO of Singapore, following the conclusion of Prakash Kamdar's 15-year tenure with the company. Previously, on September 17, 2026, dentsu secured an expanded media mandate from Netflix, making the agency network the streaming company’s sole holding company media partner across 22 EMEA markets. This agreement extended dentsu’s existing relationship with Netflix from the UK into 21 additional regions, giving the agency responsibility for media planning and buying. On the same day, dentsu, alongside Wevo and Mastercard, explored how AI agents are reshaping product discovery, media buying, and the path to purchase at The Advertising Club of New York’s Commerce Media Exchange Conference. Earlier, on September 16, 2026, dentsu highlighted its efforts to build sustainable careers for creators within the creator economy.
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