Theorist Media

Theorist Media is headquartered in the US. Founded in 2013, the company employs approximately 50 individuals and reported $29.8M in revenue as of 2023. The company specializes in search, social, and retail media. Operating as a digital production studio based in Raleigh and Los Angeles, it manages five YouTube shows with a combined 45 Million subscribers and 8+ Billion total views. Its channels focus on educating viewers across topics such as gaming, food, film, and fashion. Theorist has received 15 Streamy Award nominations, winning 9, and has developed multiple YouTube Originals productions. Its work in the creator space includes events such as Creators In Fashion (2024), a creator-led runway show, and charity collaborations with over 50 YouTube creators (2019-2022). Additionally, it produces fandom apparel through its brand Lumen and music via its LoreFi channel. Founders Matthew Patrick and Stephanie Patrick are recognized advocates for the Creator Economy, speaking on its future.