Theorist Media

Theorist Media is headquartered in the United States, founded in 2013, and employs approximately 50 people. The company functions as a digital production studio, owning and operating five large YouTube shows. These channels collectively reach 45 million subscribers and over 8 billion total views, and focus on educating viewers by exploring topics in gaming, food, film, and fashion. Theorist Media develops multiple YouTube Originals productions and has organized notable events in the creator space, such as Creators In Fashion (2024), a creator-led runway show, and large-scale charity collaborations with numerous YouTube creators between 2019 and 2022. Additionally, it produces fandom apparel through its brand Lumen and music via its LoreFi channel, which blends mystery and music.