TheSoul Publishing is a privately owned company headquartered in Cyprus. Founded in 2016, it employs approximately 1,030 people and reported $144.6M in revenue as of 2023. Functioning as an entertainment provider, the company operates as a digital studio that produces content primarily for YouTube, including channels such as 5-Minute Crafts, Bright Side, 123 GO!, Avocado Couple, La La Life, Teen-Z, Baby Zoo, Slick Slime Sam, and Polar.
On May 22, 2026, TheSoul Publishing COO Aleksandra Sulimko stated at the STEM For All event, organized by TechIsland and Women In Tech Cyprus, that many organizations misunderstand the core challenge behind AI transformation, noting, "Most companies do not have an AI problem - they have a reaction problem." Previously, on October 15, 2025, TheSoul Publishing received two nominations for The Drum Awards Festival 2025. The company was recognized for Top Content Series: Hasbro x TheSoul: Transformers One: New Adventures and Top Content (Retail/Consumer Products): Crayola Create x TheSoul. The festival was scheduled to be held in London from November 17-20.
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