TheSoul Publishing, a privately owned company headquartered in Cyprus, was founded in 2016, employs approximately 1,030 individuals, and reported $145.2M in revenue as of 2023. The company functions as an entertainment provider, specializing in digital content production. It produces content primarily for YouTube, encompassing channels such as 5-Minute Crafts, Bright Side, 123 GO!, Avocado Couple, La La Life, Teen-Z, Baby Zoo, Slick Slime Sam, and Polar.
TheSoul Publishing has been nominated for two honors at The Drum Awards Festival 2025, vying for Top Content Series with "Hasbro x TheSoul: Transformers One: New Adventures" and Top Content (Retail/Consumer Products) for "Crayola Create x TheSoul." The awards ceremony will take place in London from November 17-20, 2025. Previously, on October 13, 2025, TheSoul Publishing co-developed "Ava & Digger," a digital-first co-production, with Banijay Kids & Family. Banijay's Global Head of Digital, Dan Lewsey, described the series as fresh, funny, and emotionally resonant.
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