TheSoul Publishing

TheSoul Publishing

https://thesoul-publishing.com/
https://www.linkedin.com/company/thesoul-publishing/

TheSoul Publishing is a privately owned digital studio founded in 2016 and headquartered in Cyprus. Employing approximately 1030 people, the company produces entertainment content primarily for YouTube. Its portfolio includes channels such as 5-Minute Crafts, Bright Side, 123 GO!, Avocado Couple, La La Life, Teen-Z, Baby Zoo, Slick Slime Sam, and Polar. In 2021, the company's revenue was less than $250 million.

2021 Revenue

Founded

2016

Headcount

1,028

Headquarters

Cyprus

Primary Segment

Entertainment Providers

Ownership

Privately Owned

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Nov

20th

2025

18:30

Micro Drama Breaks Cover: Inside the New Gold Rush for Vertical Storytelling

The established TV industry is peering at the rise of vertical drama with a wary curiosity. Short, serialised stories produced at breakneck speed for mobile-native platforms hardly fit the traditional idea of premium storytelling. Yet judging by the mood inside the BFI Southbank at the TellyCast Digital Content Forum, that scepticism is evaporating fast.

Dropmedia (co.uk)

Oct

15th

2025

18:30

TheSoul Publishing up for two awards at The Drum Awards Festival 2025

TheSoul Publishing has been nominated for two honours at The Drum Awards Festival 2025, which will be held at The Drum Labs in London, from 17–20 November. Specifically, it will be vying for Top Content Series: Hasbro x TheSoul: Transformers One: New Adventures, and Top Content (Retail/Consumer Products): Crayola Create x TheSoul.

Oct

13th

2025

15:21

Banijay Kids & Family and TheSoul Unveil Digital-First Co-Production

Dan Lewsey, Global Head of Digital, Banijay Kids & Family says: “Ava & Digger is a fresh, funny, and emotionally resonant series that really showcases the best of what our teams can do. Co-developed by Banijay Kids & Family and TheSoul Publishing, both teams have put an incredible amount of heart, creativity, and effort into shaping the show.

Thesoul-Publishing

Oct

11th

2025

18:30

MipJunior 2025 kickstarts with its focus on digital creators, kids’ content trends and media innovation

The 41st edition of the world’s largest market for television and streaming content Mipcom brings Cannes alive once again. From 13 to 16 October 2025, the event will bring together key players from across the globe, with MipJunior raising the curtains on 11-12 October.

AnimationXpress

Oct

10th

2025

10:08

Banijay Kids & Family coproduces animated series for YouTube with TheSoul Publishing

Banijay Kids & Family coproduces animated series for YouTube with TheSoul Publishing Banijay Kids & Family is coproducing a 2D animated series for YouTube with creator business platform TheSoul Publishing. The original IP, called Ava & Digger, is a 52×11’ series that follows the adventures of two animal friends living with their psychologist owner.

Oct

9th

2025

09:30

Partnerships and Alliances, New Offerings

Banijay Kids & Family Unveils Its First Digital-First Original Series, ‘Ava & Digger,’ Teaming With TheSoul Publishing (EXCLUSIVE)

In a behemoth alliance, Banijay Kids & Family, part of Banijay Entertainment, and social media giant TheSoul Publishing have unveiled Banijay Kids & Family’s first self-funded digital-first original series “Ava & Digger.” A 2D animated

Sep

14th

2025

18:24

TheSoul Publishing & Hasbro Win a 2025 Digiday Award

Congrats to the teams at TheSoul Publishing & Hasbro on winning a 2025 Digiday Award! We’re thrilled to produce award-winning content with our incredible global partners and proud to keep pushing the boundaries of creativity and innovation.

Thesoul-Publishing

Sep

8th

2025

09:41

Banijay Kids & Family and TheSoul Publishing Expand Global Partnership

Banijay Kids & Family, a global leader in children’s entertainment, behind hits like Totally Spies! and Mr Bean: The Animated Series, today announces the expansion of its strategic partnership with leading creator business platform, TheSoul Publishing.

Aug

27th

2025

15:38

TheSoul Scores 3 Digiday Award Nominations!

TheSoul Publishing , together with our amazing partners at Crayola and Hasbro, has been honored with 3 nominations at the 2025 Digiday Awards. The Digiday Awards celebrate the companies, campaigns, and creatives shaping the future of media and marketing. Huge congratulations to our team and partners for pushing the boundaries of creativity and innovation! Link to the full list of nominations here .

Thesoul-Publishing

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