TheSoul Publishing, a privately owned company headquartered in Cyprus, was founded in 2016. Operating with approximately 1030 employees, the company reported $144.2M in revenue as of 2023. Functioning as entertainment providers, TheSoul Publishing is a digital studio that produces content primarily for YouTube, encompassing channels such as 5-Minute Crafts, Bright Side, 123 GO!, Avocado Couple, La La Life, Teen-Z, Baby Zoo, Slick Slime Sam, and Polar.
On May 22, 2026, TheSoul Publishing COO Aleksandra Sulimko stated at the STEM For All event, organized by TechIsland and Women In Tech Cyprus, that many organizations misunderstand the core challenge behind AI transformation, noting, "Most companies do not have an AI problem - they have a reaction problem." Previously, on October 15, 2025, TheSoul Publishing received two nominations for The Drum Awards Festival 2025. The company was recognized for Top Content Series: Hasbro x TheSoul: Transformers One: New Adventures and Top Content (Retail/Consumer Products): Crayola Create x TheSoul. The festival was scheduled to be held in London from November 17-20.
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