thjnk

thjnk is a privately owned company headquartered in Germany. Founded in 2004 and a subsidiary of WPP, the company employs approximately 330 individuals. The agency group, which was established in August 2012 by Karen Heumann, Armin Jochum, and Michael Trautmann in Hamburg, advises a diverse portfolio of clients on strategic brand positioning and develops media-neutral, integrated 360-degree communications concepts. Its specialized agencies include loved, which focuses on corporate identity, corporate design, and content marketing. thjnk also operates joint ventures such as upljft, a collaboration with tech company facelift, specializing in social advertising and offering one-stop strategy, creation, data, and technology services. Additionally, LEO’S THJNK TANK, a joint venture with Leo Burnett, manages brand communications for McDonald’s in Germany, and BOBBY&CARL is a customized agency created for thyssenkrupp.