Thrasio, a privately owned company founded in 2018 and headquartered in the US, employs approximately 400 people. It operates in the consumer goods sector, focusing on the acquisition of established Amazon brands from individual entrepreneurs. These acquisitions are based on criteria such as strong customer reviews and ratings. Following acquisition, Thrasio utilizes data analysis and product development strategies to enhance existing products or develop new ones, aiming to increase market share and sales.