TIDAL is a privately owned company, part of Block, Inc. (NYSE: SQ), a global technology company with a focus on financial services, and is headquartered in the US. Founded in 1998, it employs approximately 410 individuals. The company operates as a streaming platform, providing artists with products, resources, services, and content designed to support their careers and facilitate connections with fans. Its services are available in over 60 countries.
TIDAL recently expanded its 'Spotlight' program to Canada, the UK, and Europe on February 19, 2026. This expansion follows the program's November launch, which allows artists to directly upload tracks without generating royalties, while TIDAL's editors select specific 'Upload' tracks weekly for playlist and homepage placement, offering one-off payments via sister-platform Cash App. Earlier, on February 16, TIDAL announced a new supply partnership with Norton Abrasives, a Saint-Gobain brand. This agreement enhances TIDAL’s offering by providing members and customers improved access to Norton Abrasives’ extensive range of high-performance automotive abrasives, leveraging the brand's decades of experience in surface finishing solutions for the automotive refinish and repair markets.
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