TIDAL is a privately owned company, part of Block, Inc. (NYSE: SQ), a global technology company with a focus on financial services, and is headquartered in the US. Founded in 1998, it employs approximately 410 individuals. The company operates as a streaming platform, providing artists with products, resources, services, and content designed to support their careers and facilitate connections with fans. Its services are available in over 60 countries.
Tidal's stance on protecting its subscribers and artists from AI-generated music has sparked discussion among companies designing and supplying premium music systems about their role in addressing such content. On July 15, 2026, the streaming service implemented a policy where any track its detection system identifies as 100 percent AI-generated ceased earning royalties, marking the first time a major streaming service moved beyond labeling and filtering to directly demonetize machine-made music. This change went live following an announcement on July 14, 2026, which also noted the music industry's leading trade coalition had proposed a voluntary labeling standard, leaving enforcement to individual opt-in. Previously, on July 13, 2026, music industry groups backed a new voluntary labeling framework for generative AI in sound recordings, an announcement made after earlier coverage of Tidal’s policy to label and make wholly AI-generated tracks ineligible for royalty attribution. Earlier, on July 9, 2026, Tidal announced increased subscription prices for its U.S. customers, with the new rates taking effect from each subscriber’s first billing date on or after August 3, 2026. Existing subscribers will automatically renew at the updated pricing.
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