TKO Group Holdings, a publicly owned US-based company founded in 2023, operates in the sports and entertainment sector. With a headcount of 180 employees, it generated over $1 billion in revenue in 2024. A subsidiary of Endeavor, TKO Group comprises two major subsidiaries: World Wrestling Entertainment (WWE) and Ultimate Fighting Championship (UFC), encompassing mixed martial arts and professional wrestling.
On April 18, 2025, WWE, a TKO Group Holdings entity, partnered with the New Jersey Sports and Exposition Authority to announce the sale of two-day combo tickets for SummerSlam, taking place August 2 and 3, 2025, at MetLife Stadium. Ticket sales began May 2, 2025. WWE also announced a multi-year partnership with Morgan & Morgan, making the law firm the Official Law Firm Partner of WWE. Separately, Mattel Inc. and WWE extended their global licensing agreement for the production and distribution of WWE merchandise. Finally, following TKO Group Holdings' acquisition of the Professional Bull Riders (PBR), the company noted cross-venture activities between PBR, UFC, and WWE.