Tmall Global is a privately owned company headquartered in China. A subsidiary of Taobao Marketplace, the entity was launched in 2014 and operates with approximately 40 employees. It functions as a cross-border e-commerce platform dedicated to facilitating international trade for brands and retailers without a physical presence in China. The company enables these businesses to establish virtual storefronts and ship products into China from their home countries, catering to Chinese consumers seeking branded products. As an online marketplace, it hosts over 29,000 brands from 87 countries and regions, spanning 5800 product categories.
