TOCA, also known as BARC - British Automobile Racing Club, is a privately owned organization headquartered in the UK. Founded in 1912, it operates with approximately 40 employees and reported $12.5M in revenue as of 2023, functioning as a tier 3 media tech buyer. The company specializes in the organization and administration of motorsport events within the United Kingdom, notably overseeing the British Touring Car Championship (BTCC) and its associated support series, often referred to as the TOCA Tour.
The British Automobile Racing Club’s (BARC) Ontario Centre plans to stage its 'Open Wheel Invitational' in July at Canadian Tire Motorsports Park, an event featuring open-wheel racing and opportunities for car rentals. Previously, on April 7, three-time Motorsport Australia Supersprint Champion Dean Tighe was announced to compete in the British Hillclimb Championship for 2026. This follows the BARC Council's decision on February 8 to award its highest honor, a Gold Medal, to 2025 Formula 1 World Champion Lando Norris for outstanding achievement in motor racing. Earlier, on January 19, Stuart Murray assumed the new role of British Touring Car Championship Sporting Director, taking over from Dan Mayo. Murray's responsibilities include overseeing the sporting and administrative operations, managing regulations, team/driver relations, and event delivery. Around January 18, BARC held a race meeting at Snetterton 300, featuring a program of championships and title battles on the 2.99-mile circuit.
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TOCA (BARC - British Automobile Racing Club) offers 2 products in the sports and media and telecoms services industries. TOCA (BARC - British Automobile Racing Club)'s product portfolio comprises of media and TV services and motorsports and cycling.
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TOCA (BARC - British Automobile Racing Club)'s revenues were less than $25M in 2023. Caretta Research has split TOCA (BARC - British Automobile Racing Club)'s revenue into 2 different product categories, the largest of which is motorsports. For full access to TOCA (BARC - British Automobile Racing Club)'s revenue breakdown subscribe to Caretta Portal.
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TOCA (BARC - British Automobile Racing Club) sells broadcasting rights of its motorsports competitions to 3 companies globally, covering 2 countries. TOCA (BARC - British Automobile Racing Club)'s rights holders include YouTube.
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