Tonal

Tonal

https://www.tonal.com/
https://www.linkedin.com/company/tonal-strong/

Tonal is a privately owned company headquartered in the US. Founded in 2015, the company operates with an estimated 400 employees, providing wellness and fitness services through its online fitness platform.

Revenue

Founded

2015

Headcount

392

Headquarters

United States

Primary Segment

Wellness and Fitness Services

Ownership

Privately Owned

News Summary:

On May 13, 2026, Tonal launched Tia, its new Intelligent Assistant, as a Beta feature within the Tonal mobile app, offering users guidance on training progress and program selection.

Subscribe for full access to Tonal's products in full detail

Subscribe for full access to Tonal's revenue in full detail

Jun

3rd

2026

18:29

The 5 Best Peloton and Tonal Alternatives on Sale for Prime Day 2026

Smart home gyms have moved from a niche luxury product to a mainstream fitness solution in 2026. More users are choosing connected strength systems that bring AI coaching, digital resistance, and guided workouts into their homes.

May

28th

2026

00:49

New Offerings, Emerging Tech

Best Tonal Alternatives on Prime Day

The smart fitness industry has evolved rapidly over the last few years, but one major trend is becoming impossible to ignore in 2026: more buyers are actively searching for Tonal alternatives that offer premium training experiences without expensive monthly subscriptions.

May

13th

2026

09:30

Emerging Tech, Artificial Intelligence, B2B Tag

Meet Tia, Your New Tonal Intelligent Assistant

Whether you just finished a program and are looking for your next challenge or want to know how your recent training is progressing, there’s now a smarter way to get guidance on Tonal. Meet Tia, your Tonal Intelligent Assistant, a new Beta feature in the Tonal mobile app.

May

10th

2026

13:05

Emerging Tech, B2B Tag

Tonal vs Alternatives: Which One Is Better?

Home workouts have changed a lot in the last few years. What used to mean a treadmill in the corner or a dusty set of dumbbells now looks more like a fully connected smart gym with AI coaching, resistance technology, and guided training programs.

May

10th

2026

01:00

Emerging Tech, Artificial Intelligence, B2B Tag

Fitness Technology & Innovation for Gyms, Ultimate 2026 Guide

Fitness technology is advancing at breakneck speed, driven forward in no small part by artificial intelligence. From the moment that ChatGPT was released in November 2022, it has been used as a personal trainer and fitness coach, helping people to craft their own personalized workouts based on their goals, preferences and limitations.

Apr

28th

2026

11:41

Emerging Tech, B2B Tag

Tonal vs Peloton: which is actually worth it? (2026)

Here's what most Tonal vs Peloton articles get wrong: they treat this as a binary choice. Pick one, commit, done. In practice, the people asking this question are usually active, fitness-minded people who want to build a complete home training setup, and when you actually spend time with both machines, the better question becomes less "which one?" and more "do I need both, and in what order?" I've trained on both for a meaningful stretch of time.

Apr

23rd

2026

04:40

Events, Awards and Recognitions, ESG, B2B Tag

Last Mile Retail Awards Announces 2026 Winners, Recognizing Excellence in Last-Mile Delivery

An event shining a light on top retailers redefining the "final 10 feet" of the customer experienceNASHVILLE, Tenn., April 23, 2026 /PRNewswire/ -- The Last Mile Retail Awards (LMRA) today announced the winners of its 2026 awards, honoring retailers setting the standard for excellence in final-mile home delivery.

Apr

20th

2026

10:54

Partnerships and Alliances, New Offerings, Emerging Tech

Tonal Masters 'The Way' with Star Wars: The Mandalorian and Grogu Collaboration

Tonal, the intelligent strength training brand, has unveiled a collaboration inspired by the upcoming theatrical release of 'Star Wars: The Mandalorian and Grogu.' The collaboration introduces a new chapter of Tonal’s 'Power Progress' platform, centred

Little Black Book

Apr

7th

2026

18:23

Best Tonal alternatives in 2026 (honestly compared)

I've trained on the Tonal 2 for months. Here's how the best smart home gym alternatives actually compare, and when I'd pick one of them instead. I've put real time into the Tonal 1 and Tonal 2, and my reviews include over 1.5 million lbs of lifting experience on both platforms.

Mar

16th

2026

07:30

Tony Horton Returns, New Coaches, Exciting Programming, and More – Tonal

Strength for All Seasons With thousands of workouts geared toward all levels of lifters with goals ranging from functional strength and movement quality to weight loss and muscle growth, Tonal’s philosophy has always been that strength training is truly for everyone.

Jan

29th

2026

09:47

Meet Tonal’s New Coaches, Pilates Programming, and More

Tonal members started the year strong with the Breakthrough challenge, but that’s just the beginning of what’s to come in 2026. Soon, there will be a deeper library of Pilates and yoga offerings with new coaches and movements, and a refreshed live workout schedule that balances intensity with recovery for sustainable results.

Dec

15th

2025

13:49

Break Through Limits in the January Challenge – Tonal

No matter how long you’ve been strength training or what your goals are, good form is the foundation on which all progress is built—and small form improvements can have a big impact. Set yourself up for long-term success in Tonal’s January challenge, Breakthrough, a four-week program launching Monday, January 5, designed to fine-tune your lifting technique and redefine your limits.

Tonal has suppliers like Amazon Web Services (AWS).

Example Suppliers

Subscribe for full access to Tonal's profile

Analyst insight reports

IBC 2024 | Tech wars noise vs. substance

AV broadcast: A buyer's world

Retaining subscribers beyond 2025

Technology investment priorities for TV, 2026-2028

Subscribe to access all analyst insight reports