Tonal is a privately owned company headquartered in the US. Founded in 2015, the company operates with an estimated 400 employees, providing wellness and fitness services through its online fitness platform.
Tonal plans to expand its Pilates and yoga offerings in 2026, introducing new coaches, movements, and a refreshed live workout schedule designed to balance intensity with recovery. Previously, on December 15, 2025, the company launched its four-week "Breakthrough" challenge, which began on January 5, 2026, aimed at refining users' lifting technique and form. In November 2025, Tonal introduced a referral program, offering three months of free membership to encourage users to work out with friends and family. Earlier on November 17, 2025, it unveiled a redesigned Pilates experience, featuring reformer-like resistance that dynamically adjusts to user strength.
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