Tonal is a privately owned company headquartered in the US. Founded in 2015, the company operates with an estimated 400 employees, providing wellness and fitness services through its online fitness platform.
On March 16, 2026, Tonal announced the return of Tony Horton, alongside new coaches and programming, underscoring its "Strength for All Seasons" philosophy with thousands of workouts catering to diverse fitness goals from functional strength to muscle growth. Previously, on January 29, 2026, the company detailed its 2026 plans, including a deeper library of Pilates and yoga offerings with new coaches and a refreshed live workout schedule balancing intensity and recovery. This followed the launch of its "Breakthrough" January challenge on December 15, 2025, a four-week program commencing January 5 designed to refine lifting technique. Earlier, on November 17, 2025, Tonal introduced a Pilates experience featuring reformer-like resistance that adjusts to user strength.
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