TotalTV, a State Owned entity headquartered in Serbia, is owned by MTS (Telekom Srbija) and operates as a tier 1 media tech buyer. The company functions as a satellite television provider.
Telekom Srbija invested EUR 50 million in North Macedonia on an unspecified date to expand operations and increase market share, absorbing former Total TV operations from United Group. This subsidiary currently serves 100,000 customers with 90 employees. Separately, Magnite and Dentsu announced a strategic partnership on July 23, 2025, to improve innovation and performance in the media supply chain across EMEA, focusing on video advertising technology. This collaboration aims to enhance media planning and transparency.